If you are an e-commerce brand relying on generic videos for social media, you may be missing opportunities to connect with your audience.

Platforms like TikTok, Instagram Reels, and YouTube Shorts now prioritise content that is tailored to their format and user behaviour. To stand out, brands need a consistent flow of content that is both relevant and well-produced, with a clear focus on driving engagement and conversions.

At Vivid Media, we work with brands and distributors to produce professional social media videos without the typical overhead of a traditional advertising agency. To illustrate how we achieve this, we are breaking down our process, from pre-production to post-production, using our recent campaign for the global food brand Jin Mai Lang.