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According to Edison Research, global podcast listeners have grown 37.5% from 2017 to 2020 — and this percentage is expected to increase steadily over the next decade. Between January and September of 2020, there was also a 51% increase in the international podcast inventory and a 22% increase in the rate of podcast creation.
As podcasting continues to grow in popularity, many brands are hopping on the bandwagon and producing their own content to target prospective customers. Make room, Emails, blogs and social media! Video podcasting is on its way to becoming an essential digital marketing strategy.
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