According to Edison Research, global podcast listeners have grown 37.5% from 2017 to 2020 — and this percentage is expected to increase steadily over the next decade. Between January and September of 2020, there was also a 51% increase in the international podcast inventory and a 22% increase in the rate of podcast creation.
As podcasting continues to grow in popularity, many brands are hopping on the bandwagon and producing their own content to target prospective customers. Make room, Emails, blogs and social media! Video podcasting is on its way to becoming an essential digital marketing strategy.
What is a Video Podcast?
The definition of a podcast is the recording of an audio discussion on a specific topic or theme. It is episodic in nature. A video podcast is then the visual presentation of a podcast that can be distributed on YouTube or any supporting website.
Types of Video Podcasts
The first way of making a video podcast is to simply use cover art. While this is the easiest method, it is also the least likely to perform well on platforms such as YouTube, which dislikes static content.
If you do opt for this route, however, try designing custom artwork per episode of the show or have a short title video loop instead.
Stuff You Should Know Podcast
Hosted by Josh Clark and Charles W. “Chuck” Bryant, the Stuff You Should Know podcast has been consistently ranked in the Top 10 on iTunes since its debut in 2008.
Animations / Illustrations
One way to make your podcast more dynamic is to create an animation to accompany the audio content. Adding a visual aid keeps listeners’ attention on the screen. This method is typically used for video podcast trailers rather than full-length episodes, as animating a full-length podcast can incur heavy costs.
Motherhacker Podcast Trailer
The Ricky Gervais Show
The Ricky Gervais Show is a British comedy radio show starring Ricky Gervais, Stephen Merchant, and Karl Pilkington that was adapted into a podcast and animated series. The ran for 39 episodes and three seasons before ending in 2012.
A solo show is how many new podcasters start. This format may be taxing on the individual, but it forms an unparalleled level of connection with the audience because it is just you and them.
Dan Carlin’s Hardcore History
A former radio presenter, Dan Carlin is now the solo host of three popular independent podcasts: Hardcore History, Hardcore History: Addendum, and Common Sense.
The Sarah Silverman Podcast
Talking Heads / In-Studio
This is the most common video podcast format, and it makes sense because conversation always works better in the context of a physical space and speakers’ facial expressions.
Also known as an in-studio video podcast production, the recording can take place within the confines of a professional production space, a DIY home studio or even a comfy living room couch.
If you have the budget, we recommend rolling multiple camera angles to give yourself options during editing and to highlight whoever is talking.
The Team Titan Show
Confidently Insecure Podcast
Remote / Virtual
Remote recordings have been part of the podcast culture for a long time. But in 2020 and 2021, the COVID-19 pandemic caused a big spike in the number of podcasts recorded on tools like Zoom, Riverside.fm and Skype.
For remote interviews, the host and guest’s video feeds are recorded and layered on top of a custom background. Including elements such as lower thirds, slides and screen sharing will make your video podcast more engaging.
The Lifeguide Show
In the pilot episode of Lifeguide.sg‘s talk show, three financial advisors in Singapore shared insights and stories about their occupation. Since the production was fully remote, we made sure to incorporate the following interactive elements:
- Branded virtual background
- Custom Lower Thirds
- Live Comment Moderation
- Q&A Session
- Multistream to YouTube and Facebook
The live stream was then trimmed and released as an audio podcast for wider social reach.
Why You Should Start a Video Podcast
Here are 5 benefits of a video podcast:
- You are Seen and Heard
People respond better to information when it is conveyed to them using more than one sense. Video podcasts combine the best of both worlds — auditory and visual learning.
- Video Podcasts Can Boost SEO
Studies have shown that video posts receive almost 300% more inbound links, likes, shares and comments than non-video posts. This boost in social signals is excellent for SEO.
- Less Competition
With only 17% of all podcasters opting to record a video along with their audio, this is a fantastic opportunity for you to set yourself apart from other content creators and reach new audiences by creating an interactive, visually appealing video podcast.
- Builds Trust
Being able to put a face to your voice helps people feel closer to you. Keeping the consistency and quality of your video podcasts high also develops familiarity, trust and a sense of attachment with your brand.
- Promotes Growth
Video podcasts are a wonderful way of learning about new perspectives and insights from guest experts.
Popular Video Podcast Genres
Society and Culture
Yah Lah But… by Ministry of Funny
Hush Podcast by Clarity
Something Private Podcast
Open For Business Podcast
Beyond the Valley
The Financial Coconut
Conan O’Brien Needs A Friend
Comedy Bang Bang
News and Politics
Pod Save America
Health Check by The Straits Times
On Your Mental Podcast
SG Sports Uncut
ALL THE SMOKE Podcast
How to Start a Video Podcast
Choose a Topic
Think about what your niche and who your target audience is. This will greatly influence the concept, execution and episode length of your show. Click here for inspiration!
Decide on the Format
Do you have a friend, business partner, or colleague you want to co-host with?
Co-hosts can keep you on track when on-air and share the workload of scripting, editing and promoting the podcast. Just be sure that all of you are in it for the long run. Alas if someone does decide to bow out, be comforted in the fact that transitioning to another format is fairly easy.
Record Your Video Podcast
Setup for In-Studio Filming
The simplest way to produce a podcast is using a basic video camera and portable audio recorder. Here is an equipment list for your reference:
- Mirrorless Camera – Sony A5100
- Microphone – Samson Q2U
- Audio Recorder – Zoom H6
- Headphones – Audio-Technica ATH-M40x
- Lighting – Dazzne D50 Video Lighting Kit
Look for a dedicated space to record that is preferably quiet plus has sound-dampening furniture like rugs or couches. Switch off any electrical appliances that are too noisy.
Investing some energy (and money) into your dedicated space by adding branding and props will further elevate the production value of your podcast.
Setup for Remote Filming
The most straightforward of recording a remote podcast is to utilise video conferencing software like Zoom, which provides you with a combined audio and video file.
For high-fidelity audio, go with a tailored solution like Iris or SquadCast.
Direct your remote callers on where is the nicest background with good lighting that they can position themselves in front of.
YouTube is the leading website for video podcasts. With over 2 billion monthly users, it doubles as a massive search engine too.
Tips to improve SEO on YouTube:
Boost the click-through rate to your videos with a custom thumbnail and gripping title.
Summarise the content and link to resources that add context to your video.
Add relevant tags to help the algorithm determine what your video is about.
- Video Chapters, Info Cards, and End Screens
Add timestamps in the description box to automatically add chapter summaries to your video and add Info Cards and End Screens that link to your other videos.
All of the above promote your content and could lead to YouTube generating a lot more views on your channel.
But who said we are stopping at YouTube? Do take advantage of other social media platforms like Instagram and Facebook to market your video podcast as well.
Consistency is Key
Now that you have an idea of what video podcasting is all about, let us write you our value proposition.
A fundamental consideration of video podcast production is the cost and consistency of the series. It might be cheapest to do it yourself, but paying for the expertise of a professional team will save you valuable time, hassle and money down the line.
The Vivid Snaps Studio Space
Vivid Snaps offers a complimentary green screen studio for clients that engage our video filming services.
Studio Space for Video Podcast Production
Advantages of Renting a Studio Space
- Access to high-quality video and lighting equipment
- Controlled noise environment
- Allows for quick changes or additions
- Stable internet connection
- Polished set design
Advantages of Green Screen Filming
- Insert branding wherever you want
- Flexibility to choose any setting
- Save time and cost by digitally altering your set
- Consistent lighting
- Extended usability — as long as you have the raw footage, you can repurpose clips and make changes in the future
Vivid Snaps Video Production Team
If you are considering collaborating with a team of passionate media professionals, look no further than here. Drop us a message via the contact form on the right side of the page, and our Project Coordinators will follow up shortly.