Climate change becoming increasingly more concerning around the world has driven more emphasis on the idea of Sustainability. As consumers, we are able to observe more media content in our day-to-day life revolving around sustainability like the catchy ‘Reduce, Reuse, Recycle.’ posters.

As we begin to experience firsthand the effects of climate change like global warming, there have been more initiatives to go green. Often such initiatives are demonstrated through the means of video production. In this article, we explore how we are able to leverage tools like video production to garner awareness & influence on the importance of sustainability.