In the competitive landscape of Singapore’s business hub, effective corporate video production in Singapore has moved beyond the basics. The era of the “generic corporate profile video” is dead.

For years, it followed a relatively predictable formula: footage of handshakes and smiles, a generic upbeat soundtrack, and a voiceover reading a mission statement. While impressive for their time, these elements are quickly losing relevance. While these videos might look “professional”, they fail to do one core thing that business leaders actually care about most: Drive Return on Investment (ROI).

For Marketing Directors and Communications Managers at MNCs, government agencies, and ambitious SMEs, the question is no longer “Should we do a video?”, but more of “How do we justify the budget?”

For instance, just having “brand awareness” is often too vague. You need assets that convert, educate, or solve a specific business problem. Therefore, we at Vivid Media, are a seasoned production team in Singapore that has gone through countless shoots. As a result, we are able to help identify the specific video formats that actually move the needle.

Here are the 5 types of corporate videos that deliver measurable ROI for Singapore businesses, and how to execute them effectively.