In today’s digital age, where attention spans are short and content is abundant, seeking innovative ways to engage audiences effectively is essential for businesses to thrive. One such powerful tool that has emerged to build brand awareness within the business-to-business (B2B) sphere is video marketing.
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End of year review videos are really important for any organisation. They’re a great way to say thanks to the staff for all their hard work and to highlight the big achievements of the year. Our team recently had the chance to create one such video for JurongHealth Campus, and we want to share how we went about it. We’ll talk about the steps we took to create a video that captures the good stuff that happened this year.
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Filming underwater is a rare and exhilarating experience that doesn’t come around every day. Fortunately, our team was granted a unique opportunity to venture beneath the surface during our most recent Audisol shoot. Audisol, a prominent ear care brand, entrusted us with this project, and we were truly appreciative of the chance to immerse ourselves in this creative endeavour.
… SuperMed is a provider of sustainable and degradable products of various kinds and is proud to call themselves ‘friends to the global environment.’ The organisation takes especially close interests in issues regarding global warming and is pushing to bring across solutions that promote reducing, reusing and recycling the existing resources.
The organisation has products ranging from functional wipes, face masks, personal protective equipment, elder and disability products and high quality non-woven fabrics.
This article is contributed by the Producer of this video production, Faris Kamis.
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Recently, our team was presented with a chance to collaborate with Crave Nasi Lemak on the creation of a captivating short social media video. In this article we will be delving into our team’s working process from pre-production to post.
… We support corporate clients to produce videos that showcases their Commercial Interior Design, featuring highlights of the office and commercial spaces. For office renovations and office interior transformation journey, our production team can be involved to capture the existing spaces, renovation timelapse and construction processes.
… Video Marketing in Signapore is far more than a tool solely for selling products and services. In today’s dynamic landscape, brands and organizations harness the potential of video marketing to facilitate multifaceted communication strategies.
Video marketing is a powerful medium for an array of purposes, including employer branding and recruitment initiatives. By seamlessly integrating videos into these strategies, brands can artfully convey their ethos, values, and corporate culture to potential candidates and fostering a deeper connection.
… Organisations and businesses leverage on Branding Videos to strengthen their brand position. In this article, we will share several reference of branding videos that we have created for different industries, and share with you the thought processes that go behind them.
… Whether you plan to do your video production in-house or outsourcing to a video production agency, we discuss some possible considerations for you to make a decision.
… Marketing videos help to introduce your products and services to the audience. This helps to increase social engagement with more people and potentially increase the chances of garnering more consumers. Many companies have since conceptualised their own videos to stylize them according to their own mottos while effectively promoting their products and services. Marketing videos do not have to be boring, you can do what you like with it
We can take different approaches to producing a marketing video through animation, highlight videos, narrative and also commercials. Essentially the nature of the video is decided by you after considering which option is the best to promote your products and services best. Next, how to enhance your videos? These can be done through storytelling, cameraworks, music, editing and colour grading.
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