Creating a school corporate video can be a powerful way to engage parents, students, and stakeholders in sharing the school’s vision for student development. Not only does it provide an opportunity to showcase the unique features and strengths of the school, but it can also be used for marketing, training, or informational purposes. Corporate videos can help schools to reach a wider audience and effectively convey their brand identity and values.
In this article, we will go through the benefits of having a creative video for your school, examples of school corporate videos, and the steps needed in the production of a school corporate video.
Note: Some content in this article may be enhanced or paraphrased by using AI writer software.
The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Green Screen Studio for Corporate Filming
Our office houses a small green screen studio, suitable for filming of up to 2 on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.
For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.
Benefits of Producing Corporate Videos for Schools
One of the main benefits of corporate videos for schools is that they allow for a more dynamic and engaging form of communication. While traditional methods such as newsletters and brochures can be effective, they are rather static and may not fully capture the attention of the audience. Corporate videos, on the other hand, can be more interactive and visually appealing, making them more effective at capturing and retaining the attention of viewers.
Other benefits of corporate videos for schools include
Accessibility: Corporate videos can be accessed online at any time, and can be distributed through various channels, such as social media, email, and websites. This allows for a wider reach and the ability to target specific audiences, such as prospective students, parents, and alumni.
Cost-effective: Corporate videos can be an affordable alternative to hiring guest speakers or sending students on outreach sharing sessions.
Marketing and recruitment: Corporate videos can be used as marketing tools to attract new students and showcase the unique features and benefits of a school. They can also be used to recruit new teachers and staff members.
Different styles of School Corporate Videos
There are many different examples of school corporate videos, each with its own unique style and focus. Some common themes include:
Introducing the school: These videos are often used to introduce the school to prospective students, parents, and stakeholders. They may include footage of the school’s facilities, classrooms, and extracurricular activities, as well as testimonials from students, teachers, and other stakeholders.
Showcasing academic programs: Many schools create corporate videos to highlight their unique academic programs and offerings. These videos may focus on specific subjects or departments, or they may showcase the school’s overall approach to education.
Promoting extracurricular activities: Schools may also create corporate videos to promote their extracurricular activities, such as sports teams, music programs, or clubs. These videos may include footage of students participating in these activities and may be used to recruit new members or showcase the school’s achievements in these areas.
Fostering a sense of community: Some corporate videos are designed to foster a sense of community and connection among students, parents, and stakeholders. These videos may include testimonials from members of the school community, or they may highlight the school’s values and mission.
Celebrating achievements: Schools may also create corporate videos to celebrate their achievements, whether it’s academic, athletic, or artistic. These videos may include highlights from awards ceremonies, showcases, or other events, and may be used to motivate and inspire students and stakeholders.
School Corporate Video Production by Vivid Media
In the past years, we had the privilege of working with many educational institution for their corporate videos and branding videos.
NTU Innovation & Entrepreneurship Brand Video
Director/Writer: Jackson Ho | Producer: Faris Kamis | Director of Photography: Melvin Mak | Gaffer: Alden Thng | Grip/Camera Assist: Felicia Liu, Zhi Yanlin | Sound: Eugene Ng | Production Assistants: Calista Kit, Chloe Tng | Makeup Artist: E-van Yeung | Editor: Jackson Ho
The NTU Innovation & Entrepreneurship Brand Video is aimed to highlight the programme to all NTU undergraduates and graduates, encouraging them to bring their ideas to life while pursuing an ambition and goal that defines each undergraduate as a leader in their respective fields.
The video is a great example of how to make corporate video meaningful. By casting real alumni, the video was able to tell the story of the company in a way that was authentic and relatable. This made the video more engaging and memorable for viewers, and it helped to build trust and credibility for the university.
Secondary School Opening Showcase Video
We worked with Tanjong Katong Girls’ School to cover their Official Launch of the new campus located at Dunman Lane and 69th Speech and Prize Giving Ceremony, School Tour around the new facilities in the campus with multiple presentations and performances by the students from TKGS.
Primary School Anniversary Celebration Video
We worked with Hougang Primary School to cover their 20th Anniversary Milestone Celebration, the launch of their Heritage and Glory wall, with presentations by students and robots, and the opening and resealing of the Hougang Primary School Time Capsule.
Primary School Anniversary Music Video
We worked with Hougang Primary School to produce a music video for the School’s 20th Anniversary Song. The video showcased the singer’s (alumni) journey around the school compound looking for puzzle pieces to form the Hougang Primary logo, it also included dynamic drone shots and cinematic shots to make the video interesting.
University Graduation Music Video
We worked with the Singapore University of Social Sciences to produce a music video for their School Graduation. The video shows how a university student’ life has been like at SUSS and snippets of alumni graduating scenes.
Primary School Corporate Video
Producer/Writer: Faris Kamis | Director of Photography: Melvin Mak | Gaffer: Alden Thng | Grip/Camera Assist: Felicia Liu, Zhi Yanlin | Sound: Zhi Yanlin | Editor: Gwendolyn Koh
The concept takes inspiration from a day in the life of Angsana Primary School. We wanted to showcase how the school goes from its quiet slumber to waking up and welcoming the students and teachers every morning. We wanted to showcase how the school comes to life in the early hours of the morning and grow in energy as the day-to-day activities play out.
Through these visuals, we feature selected students and teachers as they share their experiences in Angsana Primary School. The stories are aimed to be narrative and inspirational as we wanted actual recounts of growing up in the school instead of bringing across cold information about the school and what it offers.
Polytechnic School Overseas Immersion Experience Video
We worked with Temasek Polytechnic to showcase their Global Studies Virtual Trip, showing other students by testimonies from student participants and other stakeholders what kind of overseas immersion experience they are able to receive at Temasek Polytechnic.
School Corporate Video Production from Around Singapore
Please Note: Some videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Secondary School CCA Promotional Video
Hillgrove Secondary School highlights each student’s learning and reflective journey throughout their Secondary School experience in a visually appealing and cinematic way. The video also showcases Hillgrove’s facilities and a wide range of co-curricular activity groups offered at their institution.
A Day In A Life of a Sports School Student Video
The Singapore Sports School created this video to depict the daily activities of a sports school student on its campus. Demonstrating how they live a normal student life from dusk till dawn with normal classes and tailored sports training classes at specialised facilities with support always available when needed.
Secondary School Journey Experience Video
Bedok View Secondary School has created this video depicting a student life flashback, reflecting on the strong bonds and memories formed during their years of study at Bedok View, while delivering her valedictorian speech. The flashback is an intriguing way of depicting the passage of time and how the education and experience she received at Bedok View shaped her into the person she is today.
Secondary School Drama Programme Video
Teck Whye Secondary School created this video with their Drama Programme vendor, Mastereign Enrichment Group, to highlight their unique Drama Education Programme. The video demonstrated how students were able to learn the fundamentals of acting and drama techniques, and how this benefited the students in some way.
High School Reflective Testimonial Video
Dunman High School created this video to show each student’s reflection and testimonials on memorable events from their time at Dunman High. It also demonstrated how unique the Dunmanian culture and spirit is, how students were helped in times of need, and how Dunman High is a caring and trusting community.
Secondary School Narrative Corporate Video
Pei Hwa Secondary School demonstrated how their school focuses on and includes many important aspects such as academics, co-curricular, volunteerism, support, and enrichment programmes to provide students with a well-rounded secondary school experience. The video also included several testimonials from alumni about how the Pei Hwa community and teachers influenced and added value to their lives in some way.
Primary School Testimonial Showcase Video
Sembawang Primary School gathered some students and alumni to discuss which subjects they enjoyed and what they learned during their time at Sembawang Primary. They also mentioned how the school has undergone renovations, including the construction of a new seven-story building and an indoor sports hall, demonstrating how learning has evolved over time and how opportunities for learning and bonding were always enjoyable at Sembawang Primary.
Primary School Corporate Video
Corporation Primary School gathers a group of students to share and reflect on their experience at Corporation Primary. The video begins with an inspirational quote that piques the viewer’s interest, the students then reflect on their learning experience, the teaching environment, and how Corporation Primary has prepared them for secondary school and what lies ahead.
School Corporate Videos Production Process
When you are planning your school’s corporate video, make sure to follow the following steps;
- Define the purpose and target audience: The first step in creating a corporate video is defining the video’s purpose and target audience. What do you want to accomplish with your corporate video? Do you want to highlight your school’s facilities, academic programmes, or just introduce your school to the community? Who do you want your corporate video to reach? Your target audience may include parents, students, or stakeholders such as donors or alumni, depending on your objectives. Understanding your target audience will assist you in tailoring your message and selecting the most effective medium for reaching them. This will help to ensure that the video’s content is relevant and effective in achieving its objectives.
- Develop a concept and script: Following the definition of the purpose and target audience, the next step is to create a concept and script for the video. This will entail coming up with ideas, researching relevant information, and outlining the main points that the video should cover. Keep it brief and focused on the main points you want to convey. To help bring your message to life, include testimonials from students, teachers, or other stakeholders.
- Plan the production: The next step is to plan the video’s production after the concept and script have been developed. This includes deciding on a location, hiring crew and talent, and planning the shoot. Whether you create the video in-house or hire a professional production company, it’s critical to select a team that understands and can bring your vision to life. Look for a team that has created corporate videos before and has a portfolio of work that demonstrates their skills and style.
- Film the video: Setting up and lighting the location, rehearsing and filming the scenes, and capturing any necessary b-roll footage will all be part of the video’s actual filming. Your corporate video’s visuals are just as important as the script. Consider which images and footage will best convey your message and aid in bringing your vision to life. Images of your school’s facilities, classrooms, or extracurricular activities could be included to allow the viewer to better visualise the facilities offered at your institution.
- Edit and post-produce the video: Once the footage has been captured, the next step is to edit and post-produce the video. This will involve selecting the best takes, adding a soundtrack, and adding any necessary graphics or special effects.
- Distribute and promote the video: The video’s distribution and promotion are the final steps in the production process. Will you use it at events or in presentations, or will you post it on your school’s website or social media channels? This can be accomplished through a variety of channels, including social media, email, and websites. Distribution planning will assist you in ensuring that your video reaches the right people at the right time.
In conclusion, creating a school corporate video can be a powerful way to engage parents, students, and stakeholders in your vision for student’s development. By defining your goals, identifying your target audience, developing a script, and choosing the right production team and visuals, you can create a corporate video for your school that effectively communicates your message and values and helps to build a sense of belonging and connection within the community.
Vivid Snaps Video Production Team
We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your School Corporate Video requirements. Our project coordinator and producer will get in touch with you to provide a price quotation.