In 2025, around 88.2% of Singapore’s population — 5.16 million people — are active on social media, spending an estimated 2 hours a day on various platforms such as Instagram and TikTok. While there, short-form video formats hold their attention. So we at Vivid Media have taken advantage of this great opportunity for our clients to tap into a massive pool of engaged audience for brand visibility, engagement, and ROI by offering tailored social media ad production services. From ideation to execution, we create visually compelling content that connects with viewers where they spend the most time at. That’s why, in today’s digital landscape, investing in high-quality social media ad productions isn’t just a strategy — it’s a necessity.
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Evolution of Social Media Advertising
So what drives the success of short-form videos on social media? There are multiple factors but the heart of this lies a deep understanding of human psychology. In an era of informational overload, our attention spans have shortened. Thus, videos which last for a few seconds to a minute are perfectly tailored to our needs, offering quick bursts of entertainment, information, or emotion that are easily digestible. This rapid consumption triggers a dopamine feedback loop in our brains, creating a sense of pleasure and reward that keeps us scrolling for more.
Social media platforms have been quick to recognise and capitalise on this psychological pull as now their algorithms are meticulously designed to promote short-form video content. These complex systems prioritise engagement metrics such as watch time, completion rate, likes, comments, and shares. The shorter the video, the higher the likelihood a viewer watches it to completion, signaling to the algorithm that the content is engaging and should be pushed to a wider audience.
We have adapted to this change by offering services that cover the entire filming process for TikTok videos which can be repurposed for other social media platforms like Instagram and YouTube.
Here is an example of our work:
Jin Mai Lang Noodles
For Jin Mai Lang Noodles, we edited and condensed a 30 second advertisement we filmed into a 10 second portrait video for social media platforms. The short-form video retained its core message while aligning with the fast-paced expectations of social media audiences. This gave our client greater flexibility in choosing which channels they chose to advertise on, increasing exposure rate.
Why Short-Form Video Works
Beyond algorithmic boosts, short-form video thrives because it aligns with how audiences prefer to consume content today. These bite-sized videos allow brands to push their messaging in engaging narratives that feel authentic compared to traditional ads. Whether it’s showcasing a product in action or a behind-the-scene glimpse, short-form videos help humanise brands and build trust.
Quickly Grabs Attention
With the average attention span of the population being 8.25 seconds, short-form videos can hook viewers in before they scroll past. Take our Jin Mai Lang Noodles video for example. At 10 seconds, the video wastes no time in getting to the point so that viewers instantly know what they are watching and what to expect. This boosts viewer retainership as it aligns with the preference for “snackable” content and can maintain viewer attention more effectively.
Suited for Mobile Phones
Almost 60% of web traffic in Singapore comes from mobile devices. This number of users demand for a mobile-first experience which is why vertical short-form videos are so prevalent on social media. At Vivid Media, we understand what stops users mid-scroll and drives them to take action. This helps our clients rise above the noise and turn passive viewers into loyal customers.
Under Armour
An example of being more suited for mobile devices is our video for Under Armour. Similar to the video for Jin Mai Lang Noodles, the Under Armour video was edited to fit a vertical screen. However, the duration of the video was not reduced. This approach worked well because Under Armour’s brand messaging thrives on story-driven visuals and high-energy pacing. Rather than condensing the video, we optimised it for mobile consumption through strategic editing.
Why You Can’t Miss Out On Social Media Ad Productions
As digital consumption habits evolve, brands that don’t adapt risk falling behind. Social media is not just a marketing tool , it’s where your audience lives, engages, and makes buying decisions.
The Shift Towards Short-Form Content
Social media platforms have been garnering more attention when it comes to short-form content.
- YouTube Shorts viewership has jumped by 186% in a year, with nearly 200 billion daily users in 2025.
- Instagram Reels now averages 150 billion views per day and contributes 35% of total engagement on Instagram, up from 21% in 2023.
- 78% of consumers stated they prefer learning about a product or service through short-form videos.
This highlights a larger focus on short-form content by both the audience and social media platforms. Thus, in order for companies to keep up with the changing social media landscape, having social media ad productions for short videos is a must.
Case Study: e.l.f. Cosmetics
Known for its viral TikTok campaigns, e.l.f. Cosmetics has demonstrated a clear return on its investment in short-form video. A case study by TikTok for Business highlights the following metrics:
- 56% Reduction in Cost Per Acquisition (CPA): Their campaigns became significantly more efficient at converting viewers into customers.
- 1.9x Higher Conversion Click-Through Rate (CTR): Users were nearly twice as likely to make a purchase after clicking on their short-form video ads compared to benchmarks.
Further cementing the impact of their social media strategy, the company reported a 76% year-over-year increase in net sales in the second quarter of 2023, a year after investing into short-form videos. Company executives directly attributed this growth as part of to the “TikTok hype” surrounding their products.
This emphasises that short-form videos are not only popular, but are profitable as well. Thus, by embracing high-quality ad production now, you position your brand for long-term relevance and success.
How Vivid Media Can Help
With over a decade of experience, we at Vivid Media are suited to help with your company’s social media ad productions. We offer comprehensive services that delivers on viewer retention and brand reinforcement.
Additionally, we have a dedicated film crew who are familiar with:
- Pre-Production
- Talent Casting
- Narrative Filming
- Post-Production
- Motion Graphics
Because when it comes to short-form videos for social media ads, production quality is important for drawing attention, building trust, and driving engagement. All of which leads to better campaign performance and a stronger brand image.
In-House Studio for Social Media Ad Productions
Additionally, when you partner with us, you gain complimentary access to our in-house studio. It provides comprehensive, budget-friendly solutions designed to meet evolving production needs, such as customisable lighting and backdrops. Since it is only available to clients, it offers high availability and flexibility for your social media ad productions.
So Why Choose Vivid Media
At Vivid Media, we understand that in the world of social media ads, you need to not only grab attention, but hold it too. That’s why we combine strategic storytelling with high production value to create content that builds trust, drives engagement, and elevates your brand.
With access to our talented team and our exclusive in-house studio, clients benefit from a flexible, cost-effective space equipped to handle the fast-paced demands of social content. Our experience of over a decade has helped us prepare to meet your needs.
So if you are looking for a production house for your social media ad productions, partner with us and bring your campaign to life.
Vivid Media Video Production Team
We hope this article has given you a clearer understanding why businesses need a social media ad productions in 2025. With over a decade of experience serving corporate clients and MNCs, we offer end-to-end support across various media formats. Our core services include:
- Creative video production
- Corporate video production
- Live streaming for virtual and hybrid events
- Corporate and studio photography
- Event photography and videography
If you’re looking for a trusted partner to produce high-quality, brand-aligned content, be it for TikTok, internal comms, or large-scale campaigns, we’re here to help. Learn more about our team and capabilities on our About Us page.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.
