Video editing is a technical skill, while creative video editing takes more than that. A good video editor takes into consideration the client’s objectives, director’s vision and infuses his or her creative touch, then executes the video edit proficiently with the appropriate technical know-how.
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According to statistics from the United Nations, the number of people living in cities is expected to rise to 68% in 2050. The speed of urbanization represents good growth and productivity but also brings along challenges – increased pollution and limitation in resources. As a result, the popularity of sustainable green buildings are on the rise and we are starting to see them all over the world.
Green buildings usually use technology to minimize energy and water consumption or have lush and beautiful greeneries environments. Creating a video to feature your green building can be more interesting than you think. Be it a sort of walk-through with titles as information on screen, or a documentary-style production with interviews and B-rolls, or even a silent experiential film for the audience to dive into the world of your green building, there are many ways to create a green building video production. In this article we’ll explore various green building videos and discover various styles and techniques used. Feel free to contact us using the form on this page for a discussion – we would love to explore what we can create together!
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Scientists have been warning the world about climate change for a long time. The number of climate change videos out there on the internet is unsurprisingly abundant. From short films to music videos to interviews, the topic of climate change has become a hot video topic. The more people absorb and share the content, the more conscious people become of their efforts in reducing wastage on the planet.
… Supermarket video production is a new way of marketing that has been gaining popularity in recent years. The videos are uploaded to the supermarkets’ YouTube channels and Facebook pages. They are usually short, informative, and fun. There are a few benefits to supermarket video production: it is cheaper than traditional marketing methods, it can be more effective because people watch them voluntarily, and it is easy to create content in bulk.
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The process of creating a documentary film, which is a film or video about a specific topic, is more commonly known as documentary video production.
A documentary is a form of non-fiction media, which is used to observe and present a topic. A documentary film is typically designed to activate the viewer’s senses through images, sound, and voice-over narration.
Documentaries are typically in the style of third-person journalism, presenting factual information about their subjects with little to no commentary or analysis, making it unique and challenging to create.
In this article, let’s look at how you can start a documentary video series for your brand, exploring examples of different documentary video styles and find out more on the processes behind Documentary video production.
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Mini movies are a relatively new form of filmmaking that has been gaining popularity in recent years. The mini-movie format is not a new concept, it has been around since the early 1900s. The first known use of the term “mini-movie” was in 1917 when it was used as a way to describe films that were shorter than the length of traditional movies. Mini movies are short films that are usually less than 10 minutes. These films are used in many different ways. Some to tell a compelling story and others, to promote or advertise a product or service or to serve as an introduction to a series.
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Today, brands are increasingly being challenged to be sustainable. The world is becoming more conscious about the environment and their social impact on the planet, thus having a brand sustainability video is often something companies are looking out for. But what exactly is brand sustainability?
… Emotional stories are often used in insurance video production. They are a powerful way to connect with the viewer and to tell a story that will resonate with them. Many companies have used emotional stories in their videos. These companies use emotional stories to help viewers understand their products better and make them feel more connected. It is particularly important to deliver these emotions in insurance companies as the audiences need to connect with the importance of having insurance for their family and loved ones.
… The food delivery industry is a booming market, its growth fueled by the restrictions put in place by the pandemic. We explore how brands are leveraging on Food Delivery Video Production to fuel consumer interests and growth in their operations.
Singapore being one of the most digitally-savvy countries in the world, it’s not surprising that many restaurants have started to use video as a way to market their brand and attract new customers (and riders). Video marketing is effective in generating huge amounts of traffic on social media.
So how can you make your food delivery services stand out with the right video?
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A hospital uses medical videos to support its medical practices. A medical education organization creates videos to improve the delivery of medical lessons. Why do companies that offer medical products and services ignore medical video production as a powerful marketing tool?
Approximately 30% of people regularly watch online medical videos and many patients make a booking, call their physician, or look up information about a product after watching a medical video.
The following article explores top medical videos from Singapore to help you better understand how medical video production is opening up new eras of expertise and patient engagement.
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