Video marketing is an essential component of every company’s marketing strategy. In fact, a recent survey conducted by HubSpot demonstrated that consumers prefer videos over other forms of marketing content. This statistic may explain why numerous businesses are seeking professional videographers to assist them with their corporate videos.
However, there is a common misconception that corporate videos are flat and dull. Perhaps due to the perception people have towards the word ‘corporate’. But that association is a thing of the past. We have compiled several innovative corporate video ideas that will enable you to be bold, engaging, and exciting. Read on to find out more!
Idea #1: Meet the team video
Meet the team videos are typically used as a recruiting tool to showcase the company’s culture and its people to drum up interest and get applicants excited about joining the company. While this type of video appears to be a common video production idea at first glance, there is a significant advantage in letting your audience learn more about your team as individuals.
Most corporate videos that go down this route often emphasise senior figures like the CEO or focus on talking about the business as a whole. However, this may not always be the ideal way to approach this idea since it does not establish a meaningful and humanised connection between you and the consumers.
Instead, you should focus on the individual members of your team. After all, there is an argument to be made that a company’s employees are just as vital as its products. During the video production session, get them to talk about their role, encourage them to have a bit of fun, and ask them to inject some levity into the video so that it gives off a more casual vibe.
Idea #2: Production promo video
Your corporate video should ideally contain some elements of sales in there. However, it is vital to avoid going sales crazy during the video production process. This is because most consumers dislike aggressive advertising tactics and will tune them out when presented with such videos.
Nonetheless, your video should still contain several crucial information, such as what your product does, how it works, and its various benefits. The essential thing to note is to keep your video brief and to the point. It is also wise to include a call-to-action at the end of the video so that your viewers can learn more about your products and where they can purchase them.
Idea #3: FAQ video
This suggestion is ideal for new business ventures since many consumers will likely have various questions about their products and services. By anticipating the common queries your target audience will ask and releasing an FAQ video early, you can focus on developing your business rather than spending all your time answering customer inquiries.
Idea #4: Behind-the-scenes video
Beyond showing viewers the polished, finished product of your work, you can also consider giving them a behind-the-scenes look at how it is created. For example, you could take your audience on a tour around the factory where your product is manufactured.
Naturally, there will be scenes that are removed during the video production process to ensure your trade secrets are kept hidden. However, the additional insight into the process can add value to your business and build trust with your customers.
Idea #5: Tutorial video
It’s one thing to discuss a topic and another to showcase your skills in action. A brief video demonstrating how to complete a task pertaining to your business can be a brilliant marketing tool.
For example, if you are in the cosmetic industry, you can consider producing a make-up tutorial video to help consumers who are having trouble applying their eyeliner make-up. The aim is to get consumers to trust you for more information (and maybe even make a purchase) in the future.
Contact our Video Production team
We hope that what we have shared has provided you with several excellent ideas for your corporate video. Experiment with different ideas and see which one resonates the most with your audience. If you are keen to push the boundaries of what you can do with your corporate videos, you should consider working with a company with vast corporate videography experience.
At Vivid Snaps, we are a professional corporate video production company in Singapore that specialises in video filming, editing, and pre-production for organisations and corporate customers. If you are interested to learn more about our rates and services, do not hesitate to contact our project coordinators today to discuss your project.