Automotive brands are increasingly using car video production to launch and promote their vehicles online. And they do so with a local twist. When you film a car lunch video in Singapore, your audience recognises it and connect more intimately with your brand.
For most Singaporeans, buying a car is a big decision, and the purchasing process usually starts online. A car buyer will do their price checking, features comparison and watch countless car review videos. All before heading down to your showroom. Hence, it is importance to be involved in their pre-sales process.
There are plenty of car videos from around the world, many are available before they are even announced locally. But what makes a local car video stand out is how a Singapore car video address the demands of a local car buyer.
Our video production crew have delivered a few car videos for our mainstream and luxury clients, and we are enthusiastic to explore what we can work on with you. Contact us using the form on this page for a discussion. And for now, read on to see an overview of car videos we have rounded up from local car brands.
Table of Contents
Convertible Sports & Luxury Flagship Car Video Production
Hybrid SUV Launch Video Production
The popular Toyota SUV is getting a hybrid drivetrain. In this SUV launch video, our crew worked with the creative agency to film this video entirely within the showroom. We think J.P. Ong lends the perfect voice to this SUV introduction video, reaching out to the target audience of this SUV. Who are usually young and middle-age families.
With all the unique selling point properly featured in this video, any potential buyers would be tempted to visit the showroom for a second look.
Luxury Compact Sports Sedan Launch Video Production
Filming a car launch video typically involves filming in many different environments and different times of the day. In this video production, you will see a combination of the luxury compact sports sedan being featured in the showroom, filming studio and on the road. On the camera front, you will see a combination of drone footage and action camera on top of the standard camera footage. The filming of this virtual car launch was executed in conjunction with the creative agency, and premiered via live stream on the client’s Facebook page.
Luxury Car Feature Focus Video Production
Cars today come with multitude of features to provide the best comfort and control for their drivers. These features are best accentuated with a video focusing on its unique selling points. Feature focus videos like this are usually snippets filmed separately and specifically for this purpose. Our video production team worked together with the creative agency from shoot planning to post-production for the video.
Vivid Snaps Video Production Team
Our video filming & production crew works with client and agencies to produce corporate videos and creative video production including car launch videos and car feature videos.
Record Breaking Test Drive Car Video
The Kia Niro Hybrid pushed the boundaries of fuel efficiency and entered the Singapore Book of Records for the Longest Test Drive Relay recently. The record was set by 18 drivers over a period of 21 hours and 32 minutes, covering a total of 970.3km on a single tank of fuel. The video was shot with a relay of videographers to capture all the necessary scenes, both night and day.
Luxury Electric Car Testimonial Video Production
This video features Bradley and his family. Bradley talks about how the Mercedes’s EQB is the ideal car for him and his family’s lifestyle. This testimonial video captures the key features of the luxury SUV while connecting with the audience with an owner’s story.
Luxury Car Lifestyle Video Production
This video follows Mediacorp actress Rebecca Lim as she goes through her day in the Mercedes-AMG CLA 45 S 4MATIC+ while making full use of the car’s features. The video is aesthetically pleasing, easy to watch, and have high production value without being overwhelming. Lifestyle concepts videos like this is a great way to promote your brand’s values and personality subtly while keeping the content engaging for the audiences.
Luxury Electric Car Launch Video Production
This cinematic car launch video showcases the first fully electric sports cars, the Audi e-tron GT and Audi RS e-tron GT hitting Singapore roads.
Luxury Car Brand Concept Store Launch Video Production
Mercedes-Benz recently opened a brand new Concept store. The store includes a showroom for electric cars, as well as a gallery space for sustainable art and lifestyle which can be visited free of charge. The video makes good use of the beautiful artistic installations to highlight the sustainable and forward-looking values of the brand.
Luxury Electric Compact Crossover Launch Live Stream
Lexus and Toyota are the leading car manufacturer in hybrid drivetrain technology. And the launch of a fully electric vehicle marks a new milestone for the brand. To launch the new fully electric crossover, the video looks to be fully filmed in a green screen studio. With interactions and interactive segment added in the post-production. Resulting in a futuristic looking virtual launch.
Luxury SUV On-the-road Test Drive Video
It will take an actual test drive to truly experience the joy of driving your car. But prior to that, on-the-road test drive car video is the closest way to communicate the driving experience to your potential buyers. On-the-road filming usually calls for multiple wind-screen mounted cameras and a second vehicle to follow for exterior shots.
Finding a host who can articulate the driving experience is important. Also consider if the host is a good fit for your target audience.
Luxury Car Showroom Invitation Video Production
This video is not actually about the cars themselves, but rather about Audi’s new service – Audi Live View, which enables customers to browse the showrooms and cars in the comfort of their own homes. Nevertheless, the video is creative and evidently of a high production level.
Luxury Car Accessory Video Production
Feature videos such as this particular one by Mercedes shows us why high production level is not just for commercials. High production level across all your videos helps to tie them together and portray a consistent overall image.
Luxury Sedan Virtual Launch Live Stream
Other than a YouTube premiere, you can host a virtual launch live stream on your brand’s Facebook page. Schedule a live stream notification and build up your audience weeks before your actual live event.
Remember, most audience may not join your live steam immediately the moment you start. Hence, introduce a 10 mins pre-event waiting screen to gather your audience. You can include a photo slideshow or teaser video during this period to keep your audience engaged.
Many key scenes from the above Audi videos were filmed in Singapore. The final video is very well produced with good lighting and creative angles. The showroom scenes were filmed during the night. And we like how this allow the background to remain dark and keep the audience focus on the hero – the luxury sedan.
Luxury Car Feature Video Filming
Often, the complete feature list of your car goes beyond skin deep. While your car launch video focuses on the key selling points, you can create a series of video going in-depth on the specific features unique to each variant of your car.
Luxury Off-road SUV & Driving Experience Video
While we try to limit this article to only video productions filmed in Singapore. We think this video filmed in Malaysia is the closest we can get to a proper off-road experience video for the Singapore audience. We don’t have many off-roading tracks available to the public. We love how this video was filmed completely in the sunny outdoors, and how the radiant sunlight falls pleasantly on the subject with the interior scenes. These all contribute to the values carried by the luxury off-road vehicle.
Super Car Electric Sportback Launch Live Stream
Before our world was transformed by the pandemic, many car launches were held as private events at the dealer’s showroom or a grand venue. However, we now see these car launches being taken online and hosted on the official website or being premiered on the official YouTube channel.
Most virtual car launches we have seen in 2020 combines locally filmed scenes with their global launch footage. The local filming are usually done at the showroom and large studio locations. Some like the Porsche Taycan virtual launch was filmed in a grand venue, no different from how they would hold a physical event.
Crossover Launch Video Production
Toyota Yaris Cross
Looking bigger than its predecessor, the Yaris Cross revitalise the model line. In this launch video, we see the interview scenes being filmed indoors. And the same voice-over from the interview is carried over the entire video. The lighting for the interview subject took a low-key approach, and we think it makes the subject look really sharp. We like how the vehicle fits in well when framed with the tropical greenery background.
Electric Commercial Vehicle Promo Video
This electric commercial vehicle promo video released in Oct 2021, covers not only the range of electric vehicles being offered by BYD, but also the businesses who are active users of their vehicles. This video does not go into detail on the features of the vehicle, but provided an overview to address the common concerns of an electric vehicle, such as range, cost and charging duration. A quick overview of this video:
- Features are emphasised using text overlays
- Presents real world use cases of electric commercial vehicles
- Honouring their customers by featuring their businesses, and thus lending credibility to the vehicle reputation.
Get Your Car Video Production Quotation
Our team has worked on filming production for car launches such as car launch live stream and car feature TVC.
To explore what we can do for your car video filming and production, contact our producers and project coordinators using the form below.
