This article adequately articulates why dental healthcare video production is imperative in marketing your dental clinic in Singapore. To allow you to assimilate the cruciality of video marketing, we have collated different types of commendable dental healthcare videos in Singapore and included a brief overview of what makes them effective. Read on to find out more!
Why You Should Adopt a Video Marketing Strategy for Your Dental Healthcare
According to a research study conducted by Philips, 84% of Singaporeans feel that the whiter your teeth are, the more attractive you appear. Additionally, 43% of Singaporeans feel that impeccable oral care is a prerequisite in making them feel presentable and confident. Thus, it is proven that dental healthcare is paramount to Singaporeans.
With innumerable dental clinics in Singapore, how can you subtly tip the scales in your favour and nudge Singaporeans to peruse your dental services?
Video production is the answer to your humbling question. Dental healthcare video production will bring forth a myriad of benefits for your dental clinic in Singapore. As videos are one of the main media an average person consumes every day, it is the ideal platform to share what your dental clinic is about.
As such, I invite you to read on as I compile different types of stellar dental healthcare video production in Singapore.
Types of Dental Healthcare Video Productions in Singapore
- Educational Dental Healthcare Videos in Singapore
- Patients’ Dental Healthcare Review Videos in Singapore
- Dental Clinics’ Virtual Tour Videos in Singapore
- Meet-the-Dentist Videos in Singapore
Educational Dental Healthcare Videos in Singapore
Many dental clinics in Singapore rely on pamphlets that a patient may or may not read. This form of education has been vastly replaced with digital media formats such as PDFs and now, videos.
Your dental healthcare videos can touch on various oral health topics whereby patients can watch, and thereafter assume a more active role in their oral healthcare. This may enhance patient engagement, which in turn improves patient outcomes.
NoFrills Dental’s Educational Video, Singapore
The educational video above features NoFrills Dental’s dentist who answers some of the most common questions regarding Invisalign. He runs the audience through a specific timeline where he explains what they should expect from their first treatment up till their final appointment. He also shares how long an Invisalign treatment would normally take amongst others.
Lastly, he ends the video and invites his audience to look for him should they have further queries. His affable personality and concise description of the Invisalign treatment may enthral potential patients who wish to seek the aforementioned treatment.
A succinct 2-minute educational video that diffuses treatment information may allow your audience to familiarize themselves with your dental services. You may adopt an approach like this as well!
Specialist Dental Group’s Educational Video, Singapore
Dr Ho Kok Sen from Specialist Dental Group comprehensively details the early indicators of oral cancer. He carefully articulates that symptoms of oral cancer can be imperceptible to the untrained eyes. Next, he treads on how a technological tool is used on a patient who goes for an oral cancer screening. Thereafter, he proposes a call to action to his audience as he states that early discovery of oral cancer is pertinent for timely treatment.
By putting out quality dental healthcare content, Specialist Dental Group has shown Singaporeans that they are trustworthy, knowledgeable, and put the patient’s needs first. You may also utilise an approach like this.
The Dental Studio’s Educational Video, Singapore
In this 1 minute video, dental hygienist Joel Huang coherently explains what will happen to your teeth without proper care and what you can do to care for your teeth while having braces.
Gracing your audience with tips and tricks on how to improve their oral hygiene may captivate their attention and induce them to look at your dental clinic fondly.
Nuffield Dental Clinic’s Educational Video, Singapore
Dr Biju Krishnan highlights an exciting treatment procedure (named “All on 4” or “Teeth in a Day”) that adopts the use of tilting posterior implants. “All on 4” is an innovative solution for patients suffering from failing teeth or a loose denture, who wish to achieve a brand new smile with a fixed bridge on dental implants.
Educating your audience about certain dental treatments enables your audience to play a more active role in their oral healthcare. This may thus increase the chances of them turning into your dental patients!
Dental Designs Clinic’s Educational Video, Singapore
Resident dentist Dr Tiffany Tan, as well as oral surgeon Dr Noah Teo from Dental Designs Clinic debunk common myths of wisdom teeth and its removal using the terms “True” or “Floss“. Wisdom teeth problems are one of the most prevalent problems in dentistry.
Nevertheless, with helpful information from Dental Designs Clinic, patients may now make better decisions regarding their oral health. You may craft a video like this too, introducing fun puns into your educational dental healthcare series.
Straits Dental’s Educational Video, Singapore
In the preceding educational video, Straits Dental draws attention to how dental implants work. After the implant is placed inside your jawbone by your dentist, there will be a “healing period” where the titanium implants are given time to form a “bond with your bones”. This is where the implant “fuses” with the bone, and gains stability.
With comprehensible visual aids, Straits Dental’s short and succinct educational video captures the likes of potential patients who are seeking said treatments. You may adopt an approach like this as well!
Raffles Dental’s Educational Video, Singapore
Raffles Dental’s educational healthcare video gives you a lowdown on the link between gum disease and diabetes. They inform you of its symptoms and how you can prevent its onset.
With entrancing graphics and cute toys, Raffles Dental has educated its audiences and instigated them to take charge of their oral health. This may in turn increase the chances of them turning into your dental patients!
Patients’ Dental Healthcare Review Videos in Singapore
Another way to strengthen your connection with your patients (or potential patients) is by uploading their reviews or content on social media. Do not underestimate the power social media holds. According to a study, there are approximately 4.6 million social media users in Singapore as of January 2020. That is almost 80% of the population in Singapore!
Elite Dental Group’s Patient Review Video, Singapore
Elite Dental Group’s patient reviewed how Dr Gerald Tan expertly created dental implants for her. He added his personal touch and advised her on what she was going to expect in the process amongst others. His meticulous approach to her dental complication allowed her to alleviate her dental anxieties.
Upon watching this video, the audience trusts Dr Gerald Tan from Elite Dental Group to provide elite dental services. You may also create a video like this by featuring your patients, as it provides a credibility boost!
Invisalign Centre’s Patient Review Video, Singapore
In the video above, local influencer Speishi discloses her Invisalign journey with Invisalign Centre. She addresses common questions about Invisalign treatments and shares her own positive experiences with them.
She proceeds to end the dental review video by inviting the audience to try a free smile assessment at Invisalign Centre. Upon watching this video, common worries that the audience possesses about Invisalign treatments might be dispelled. Speshi’s last call to action may even encourage them to check out Invisalign Centre.
In similar fashion, you may also invite your patients to review your dental services!
Dental Clinics’ Virtual Tour Videos in Singapore
What better way to showcase your dental clinic’s amenities than a comprehensive virtual tour video? A virtual tour should be a necessity on your social media channels.
The Dental Studio’s Virtual Tour, Singapore
The Dental Studio’s virtual tour starts by showing you how to get to their clinic. Thereafter, they enter the clinic and proceeds to show you the waiting room, where a comfy sofa and a coffee machine awaits you. Next, they bring you to their consultation rooms, as well as their x-ray room where machines are used by their dentists for your orthodontic planning.
A coherent virtual tour like this is the simplest way to exhibit all your facilities. Upon watching this video, potential patients will know that your dental clinic has the equipment to provide the dental services they require.
Nuffield Dental’s Virtual Tour, Singapore
Nuffield Dental Clinic has proven in this virtual tour that they are your one-stop solution to all your dental problems. Not only are they located in several locations in Singapore which are extremely convenient, they offer a wide range of dental services for your entire family as well. On top of that, they provide subsidised basic dental care for cardholders of CHAS, Medisave, Baby Bonus and PG Cards.
With just a 2 minute video, they have showcased what makes them stand out from the rest of the dental clinics. You may craft a virtual tour of similar nature as well.
Meet-the-Dentist Videos in Singapore
Posting introductory videos about yourself will humanise your work and concurrently deepen your relationships with new and existing patients.
Patients are much more accustomed to connect with a human voice and a dentist who appears to be “real.” They want to recognize who is looking after them and find out more about their personality, body language, and interactions with others.
Today, Singaporeans are more likely to support a brand, company, or practice with which they feel a personal connection.
Dental Designs Clinic’s Meet-the-Dentist Video, Singapore
Dr Hani Mushira from Dental Designs Clinic starts off her Meet-the-Dentist video by coherently sharing a little bit of her background, like how her passion for dentistry kickstarted. She then proceeds to divulge 10 interesting facts about herself. Even though they are completely random and do not relate to dentistry in the least bit, the audience is now better acquainted with her as a friend, not just a dentist.
By doing so, she has added her personal touch and bonded with her patients. You may also churn out a video in a similar fashion as well!
The Dental Studio’s Meet-the-Dentist Video, Singapore
Get to know Dr Johnathan Liu better from The Dental Studio’s Meet-the-Dentist video! Get to know why he is impassioned about aesthetic dentistry and listen to his advice if you want a beautiful smile.
Dr Johnathan Liu’s passion for aesthetic dentistry emanates through the screens, which inculcates trust in his audiences. They may even approach him for their future dental procedures and treatments, thus transforming themselves into his dental patients.
You may easily produce a Meet-the-Dentist video like the preceding ones as well!
Ashford Dental Centre’s Meet-the-Dentist Video, Singapore
Ashford Dental Centre’s video comprehensively introduces three of their dentists. The dentists share a little about their humble beginnings, then proceeds to divulge one thing they have in common which is–their ability to speak 3 languages.
Their aptitude to communicate well in different languages can cater for different groups of Singaporeans seeking dental treatment. Ashford Dental Centre’s language diversity is what sets them apart from other dental clinics. You may also envision what your dental clinic’s niche is, and materialize them in your upcoming dental healthcare video!
Our Video Production Team
If you require the expertise of a trusted video production company to feature your dental healthcare clinic, Vivid Snaps is the one for you! We can conceptualise and film virtual tours, educational videos, introductory videos amongst others at your dental healthcare clinic.
Vivid Snaps Video Production Studio
Our video production crew at Vivid Snaps is ready to produce your dental healthcare videos.
Our team may set up a green screen backdrop with professional lighting at your dental clinic. If you require a green screen studio space for video production and filming, we have a studio option for you as well!
Our green screen studio is provided complimentary to you when you engage our green screen video production services. The studio is reserved exclusively for our clients, enabling us to provide high availability for you.
Need a Video Production Team for Your Dental Healthcare Clinic?
Our professional video production team can help you with your dental healthcare video production in Singapore from conceptualisation to post-production. Get in touch with our project coordinators for a quote.