If we ask you what is the best medium to capture your attention, what would your reply be? If your answer is a video, you share a similar consensus with 72% of consumers. And with its mix of moving images and sound effects, it is easy to see why video trumps static text.
The video format is versatile, allowing you to tell a story that pushes boundaries and sparks discussion, thereby engaging your audiences. So if your business is not utilising digital video content to reach out to your customers, you are seriously missing out!
Of course, we understand that investing a sum of money for video marketing may be a big ask for many small and medium enterprises (SMEs) in Singapore, as they generally work with a smaller budget. However, the return on investment (ROI) you receive by working with a video production company usually outweighs the investment. We have compiled several reasons why it can help immensely with your marketing strategy.
Reason #1: Provide greater flexibility for you to push the boundaries
There is no denying the reach you can obtain with social media marketing. However, a key ingredient to a successful social media campaign is a witty, concise copy. Consumers don’t want to read a wall of text, so you need to ensure you can convey your message eloquently within a set number of words. Even if you were to consider a GIF, you only have around 15 seconds to deliver your message.
Conversely, a video provides greater flexibility for what you can do with your marketing since you will have more time, resources, and – if you are working with a videographer – experience and know-how. The time factor is crucial, as it provides you with sufficient time to convey information about your brand without worrying about your audience tuning out mid-message.
Reason #2: Work with a creative team to enhance your ideas
Most companies in Singapore tend to approach a video production company when they require help producing video content. This is because these companies possess the expertise and knowledge to create quality videos.
With a team of experienced videographers to provide you with feedback on your ideas and share how you can better engage with consumers, you will find your vision elevated to the next level, maximising the chance of your message reaching your target audience.
Reason #3: Create videos that garner a great response
An excellent video is a versatile tool for any marketing strategy. Whether you are looking to engage your audience on social media, share a new product or service, or boost conversation rates by exciting your customers, a quality video will undoubtedly get the job done.
The melding of visual, audio, and emotions is a powerful experience that should not be underestimated. By working with a video production company, you can ensure you receive video content that ticks all the boxes, thereby allowing you to garner the exact response you desire.
Reason #4: The video production company handles all the logistics
There are various components that are essential to making a successful video – a good script, quality shooting, and excellent editing skills. Any missing element will immediately be reflected in the quality of the video. So if your business possesses insufficient experience in video production, it is best to engage the services of a reliable videographer in Singapore.
Moreover, you can rest easy knowing the logistics of the video shoot are overseen by the video production company. You receive all the benefits of a quality video without the stress and hassle associated with planning the entire process. Once you have reached an agreement on the logistical details, the video production company can start work on bringing your ideas to life.
Ready to begin your search for the ideal video production company to bring your vision to life? At Vivid Snaps, our team of videographers possesses years of experience shooting a variety of corporate videos. Rest assured that you can expect a seamless and hassle-free experience when you work with us! Do not hesitate to contact us today to learn more about our rates and services.