Chinese New Year greeting videos are a great way to reach out to your audiences during this festival season.
Businesses can take advantage of this holiday season to capture audiences’ attention as they browse online for new clothes, recipes for reunion dinner and entertainment content. A greeting video makes your business look more personable and warm as you wish your audience a happy Chinese New Year ahead.
Read on to find out why you need to film a Chinese New Year Greeting video during this festive season.
Table of Contents:
- Corporate Chinese New Year Greeting Video Promotion Package 2021
- What is a Chinese New Year Greeting Video?
- Why have a Chinese New Year Greeting Video?
- Chinese New Year Greeting Video Examples
- Shoot Your Chinese New Year Greeting Video with Us
Corporate Chinese New Year Greeting Video Promotion Package 2021
Vivid Snaps is a professional media production company that offers creative media solutions to support our client’s business needs. For Chinese New Year 2021, we are currently having a limited time corporate promotion package that includes:
- Final video of 15-30 sec
- Portrait or landscape
- 20 mins filming session
- 30 mins of studio usage
- 1 golden backdrop setup
- 1 camera & 1 wireless mic
- Royalty-free background music
- Customised graphic template with your company logo
Get in touch with our project coordinators via the message box at the side of the page today and we will get back to you.
What is a Chinese New Year Greeting Video?
A Chinese New Year (CNY) greeting video is a good medium for reaching out to your clients during the Chinese New Year period.
While the video may be centred around the auspicious CNY greetings and well-wishes, businesses also use their CNY greeting videos as an opportunity to share their gratitude to the esteemed support that they have received from their clients.
CNY Greeting With A Personal Touch
Maintaining trust and building good relationships are fundamental values of Chinese businesses. Making it all the more meaningful to showcase a video featuring your face and well-spoken greeting message.
CNY Hamper Ideas & Alternative
You can send your customised CNY video greeting by including a QR code or URL link on the greeting card of your CNY hamper delivery.
However, with many people working from home in recent months, hamper delivery might have limited effectiveness. You may wish to consider sending a customised CNY video greeting in place of a conventional hamper.
WhatsApp CNY Video Greeting
We advocate for sending your greeting via WhatsApp or other instant messaging application. You may have to spend hours sending to your contacts individually, but you will have a higher engagement rate.
For sending via WhatsApp, you should opt for a portrait or square video. This is to facilitate viewing on a smart phone.
Social Media CNY Video Greeting
Other than a personal message via WhatsApp, you can also upload the same video on your social media channels such as Linkedin or Instagram Stories.
Why Have a Chinese New Year Greeting Video?
These videos are also a great way of connecting with dormant customers who have not been interacting with your business in a long while. You could send them the greeting video as a gesture to show that you have not forgotten about them.
Chinese New Year Greeting Video Examples
1. Vivid Snaps 2020 Greeting Video
Gong Xi Fa Cai from everyone here at Vivid Snaps!
This short greeting video is the perfect length to complement a more personal greeting message via email or Whatsapp during this festive season.
In this video, we had our project manager, Zhi Wen, give an auspicious greeting and message to all of our clients and partners in the past year. We used custom graphic overlays and motion graphics to incorporate our branding into the video while still maintaining the Chinese New Year feel.
This video was also shot in portrait mode for a more convenient viewing experience on our client’s mobile devices.
For clients who engage our professional videography service, we can offer stock videos and photos for your Chinese New Year greeting video from our stock footage library. This is a more cost-effective solution as compared to purchasing stock footages individually just for one video.
2. Hegen 2020 Greeting Video
Hegen’s Chinese New Year greeting video was simple yet well-executed. The husband-and-wife duo gave some Chinese New Year well-wishes and shared about the company’s visions and goal for 2020.
In this video, the subjects were framed using a medium shot, which is commonly seen in many corporate speech videos. Medium shots are shots where the subject is framed from the waist upwards, allowing the subjects to deliver their speeches in an intimate and personable manner while maintaining the professional look.
Video credits to DBS
In this video, Aanchal Wadhwani, who plays the character Riya in the web series DBS Sparks, gave a simple Chinese New Year greeting. This video was a part of a series of greeting videos by DBS featuring the cast of DBS Sparks to promote the continuation of the series in 2020.
We noticed that this video was most likely filmed in an office setting, which is very fitting for Riya’s character as a bubbly team leader who leads her team headfirst into the many challenges they face throughout the web series.
When sourcing for an appropriate background for your greeting video, consider choosing a location that best represents your organisation’s business image. For instance, if you are in the F&B industry, you could film your greeting video at a major outlet. Alternatively, you can consider filming with a green screen and using a virtual background instead.
4. Tampines GRC 2020 Greeting Video
Video credits to DPM Heng Sweet Keat
The Feeling of Home is a longer Chinese New Year video that has both a short film and a greeting part to the video.
In the short film section, the video followed Madam Liow, a resident of Tampines, going around the neighbourhood to give away her homemade pineapple tarts to her neighbours for Chinese New Year. This was also an opportunity for Madam Liow to show viewers the different highlights of Tampines neighbourhood, like the recycling corner and the residents corner.
The second half of the film had the ministers of Tampines GRC wish residents a happy Chinese New Year.
Just like this video, you can also add an element of story telling to your Chinese New Year greeting video. You could share your brand story or key highlights of the past year in this greeting video.
Shoot Your Chinese New Year Greeting Video with Us
At Vivid Snaps, Chinese New Year greeting videos are just one of the many corporate videography services that we offer our clients. Our team of experienced and dedicated videographers are ready to help you get started on shooting your Chinese New Year greeting video.
If you would like to engage our services, drop our project coordinators a message via the message box at the side of the page and we will get back to you.