Corporate social responsibility (CSR) video production is an important aspect of any corporation’s CSR campaign as it showcases your corporation’s commitment to the various social and sustainability causes that the corporation believes in. It is a highlight impactful and versatile medium to gain publicity for your CSR campaign.
Read on to find out more about how a professional CSR video can support your CSR campaign needs.
Table of Contents:
- What is CSR Video Production?
- Successful CSR Videos in Singapore
- Supporting Your Next CSR Campaign
What is CSR Video Production?
A CSR video is a video that captures the essence of your CSR campaign. This video can be produced in different forms and styles to match the different touchpoints and stages of your campaign.
For example, the CSR video can be shot as a corporate branding video to announce the company’s decision to support a particular social cause, or it can be shot as a CEO announcement video if the CEO or key figure in the company makes a corporate speech to respond to a current issue. If your CSR campaign is centred around an activity or an event, consider filming an event-highlight style video to strengthen your audiences’ post-campaign recall.
With CSR campaigns being the most important aspect of any corporation’s marketing tactic, we highly recommend that you engage with a professional video production company who can produce the style of video that you need to support the different stages of the campaign.
Successful CSR Videos in Singapore
Extra Space– Joyous Christmas with The Society for the Aged Sick
For Christmas 2019, storage space company Extra Space partnered with The Society for the Aged Sick to host a mini excursion for the residents of the retirement home. Employees from Extra Space brought the home residents to the Gardens By The Bay for a joyous afternoon of fun and enjoyment.
This video included a corporate interview segment with Extra Storage’s CEO. During this interview segment, the CEO shared the company’s want to share the Christmas joy with the elderly residents during this festive season. This gave viewers some context behind the event and campaign rationale, highlighting the good intentions of the company’s CSR programme.
When you film your CSR video, consider adding in an interview segment with your senior management to connect them with your audiences. Having your senior management on video helps to reinforce your company’s branding while showcasing your organisation’s dedication to supporting the cause with your CSR campaign.
GRAB SG– GrabCare and GrabResponse
Grab Singapore held a special CSR initiative for our healthcare workers right at the start of the Covid-19 outbreak. On Valentine’s Day last year, Grab launched GrabCare, a fixed rate service for registered healthcare workers who book a Grab from specified hospitals. Grab also launched their GrabResponse programme to provide a dedicated ferry service for stable and clinically-well passengers to the hospital.
Like the Extra Space video, there was also an interview segment with the volunteers who had signed up as Grab drivers for these programmes. The interviewers were conducted remotely, possibly via a video conferencing platform. If you are looking to host an interview session via remote means, our team of videographers conduct a remote filming session with you. Our video team will be online to direct your subjects for the best results possible.
Marina Bay Sands– Sands for Singapore
Also held at the beginning of the pandemic, 150 representatives from Marina Bay Sands (MBS) came together to pack food for charities like Food From The Heart and The Food Bank Singapore. This was an event-highlight styled video of the massive food packing session held at MBS itself.
This video included a short event setup time lapse segment as their opening scene. If your CSR event is held in a massive venue like a hotel function room or outdoor space, we recommend shooting an event setup time lapse to feature the behind-the-scenes (BTS) planning and execution of your campaign. BTS videos as it offers an intimate opportunity for viewers to glimpse into your event and campaign execution.
Wok Hey– Free Food For All
During the height Covid-19 pandemic, many charities like Free Food For All saw a sharp drop in donations due to the lack of fundraising events and a drop in corporate sponsorships. It was a difficult period of charities who had to dip into their reserves.
In June 2020, local restaurant Wok Hey partnered with Free Food For All to distribute free meals to beneficiaries under the charity’s programme as a way of contributing to the well-being of the local community.
When conceptualising the video, you may consider having scenes which involve the charity beneficiaries, like an interview segment. We strongly advise that you seek for the beneficiaries’ permission for filming prior to the shoot day. This will make the workflow more efficient for the videographer as they will know which beneficiaries to film and can plan their shooting schedule accordingly.
Another initiative that started during the Covid-19 period was Capitaland’s #MealOnMe programme, where volunteers and staff of CapitaLand group partnered with The Food Bank Singapore to deliver food to the needy.
This video was shot in a vlog style following Capitaland employees as they made their food deliveries. Vlogs are a popular video style as it reaches to viewers on a personal and engaging level. Compared to a serious corporate video, vlogs are more light-hearted as they generally showcase the behind-the-scenes planning and execution of an event or campaign.
It is also common for vlog hosts to share their personal reflections from participating in the organisation’s CSR event. We recommend that your vlog hosts give an in-depth and authentic reflection at the end of the video, sharing about how the CSR campaign has impacted them on a personal level.
We liked that this video provided subtitles for their viewers. This makes the video more accessible to viewers who are hard of hearing or would otherwise require subtitles to understand the video content, which in turn makes the videos more compelling for viewers. Video subtitles also benefit your video’s SEO by making it easier for the search engine to index.
Tokio Marine Singapore
Tokio Marine Life Insurance Singapore recently held two CSR events– once in October 2020 and once at the start of 2021.
#goCare Bringing Cheer To Home Nursing Foundation
In October 2020, Tokio Marine extended their appreciation to healthcare workers and patients of the Home Nursing Foundation in time for the Mooncake Festival.
Tokio Marine 2021– TM Charity Bake Day
At the start of 2021, the company held the TM Charity Bake Day in support of Hokenbito Breast Cancer Awareness. Through the self-funded bake sale, this initiative saw $20,000 raised for the Breast Cancer Foundation.
We noticed that both videos made use of text overlays and other motion graphics to provide context to the CSR events. If required, our in-house graphic designer is capable of designing unique motion graphics to complement the storytelling and visual components of your corporate videos.
Supporting Your Next CSR Campaign
At Vivid Snaps, our team of seasoned and dedicated videographers are ready to film the CSR video to support your campaign needs. CSR campaign videography is just one of the many types of corporate videography services that we offer to our clients.
We also have a team of experienced photographers who have worked with an extensive range of clients across diverse industries. They will be able to capture the most memorable highlights of your CSR campaign. These shots can complement your campaign video as strong marketing collateral to publicise and market your CSR campaign.
If you would like to engage in any of our services, drop our project coordinators a message via the message box at the side of the page today and we will get back to you.