Food recipe video production is the single most effective marketing tool for your food brand. These food recipe videos attract many viewers and potential customers to your brand on social media platforms. This could ultimately serve as your next online marketing strategy to gain a higher reach.
Read on to find out 22 best food recipe videos in Singapore that we have ranked according to view count, video quality, presentation, among others.
Why are Food Recipe Videos so Relevant For Marketing?
Your prospective customers on social media search for food recipe videos all the time. It could be their solution when they need the inspiration to cook at home, or for the sake of just watching mouth-watering food videos. Your food recipe video production can open up opportunities for collaborations and product placements as well. These help your brand to market products subtly through online videos.
Food recipe videos that are produced by a professional videographer have a greater success rate on YouTube. We have compiled a list of the best food recipe video production in Singapore. Read on to find out why these videos rank highly on YouTube are the best in Singapore.
Most Viewed Singapore Food Recipe Videos
Chinese Shrimp Fried Rice by Spice N’ Pans
The YouTube channel Spice N’ Pans owned by a Singaporean couple, Roland and Jamie, has garnered more than 400k subscribers over the past few years. The couple films and uploads local based recipes that often go viral due to the demand of these recipes on YouTube. The rank highly in search results for many different local recipes. With over 2.4 million views on their shrimp fried rice recipe, let’s break down why it was so popular on YouTube.
Recipe video tips we can gather from Spice N’ Pans:
- Videos follow a constant flow and theme, making their uploads consistent
- Live commentary of instructions as well as clear and easy to follow steps
- Has a home cook factor which encourages viewers to try their recipes
- Use of other social media platforms to promote their latest videos
- Positive reviews and feedback in the comments section
- Detailed description included below the video
- Use of relevant keywords in video title
- Uploads weekly (once / twice a week)
- Uploads relevant food recipes
Rice Cooker Claypot Rice by theMEATMENchannel
theMEATMENchannel is a local YouTube channel which creates unique recipe content. Their videos are of high quality and are well edited with eye catching animations. With more than 200k subscribers on YouTube, their recipe videos rank highly in search results as well, making them one of the top local cooking channels. This video managed to garner more than 600k view on YouTube.
Recipe video tips we can gather from theMEATMENchannel:
- Use of other social media platforms to promote their latest videos
- Creative animations and illustrations added to the video
- Positive reviews and feedback in the comments section
- Detailed description included below the video
- Minimalistic feel to the videos
- Uploads relevant food recipes
- High quality video and audio
- Attractive thumbnail photo
- Uploads weekly
Singapore Food Recipe Videos with the Best Presentation
Braised Pork with Soy Sauce by Nyonya Cooking
The Nyonya Cooking YouTube channel created by a community of home cooks uploads local Nyonya infused recipes. Showcasing step-by-step cooking techniques and ingredient knowledge, the Youtube channel has gathered more than 200k subscribers with highly ranked recipe uploads.
Presentation tips we can gather from Nyonya Cooking:
- Positive reviews and feedback in the comments section about usability and results of recipe
- Recipe video is presented by a host, which adds professionalism
- Good juxtaposition of B-roll footage
- Clear and easy to follow steps
- High quality video and audio
- Attractive thumbnail photo
Chwee Kueh by theMEATMENchannel
Presentation tips we can gather from theMEATMENchannel:
- Creative animations and illustrations added to the video
- Detailed description included below the video
- Minimalistic feel to the videos
- High quality video and audio
- Suitable background music
- Attractive thumbnail photo
- Quick and concise video
Best Storytelling Recipe Videos in Singapore
Soon Kueh by The Delicious People
Your food recipe video can also be presented in a storytelling format. The Delicious People YouTube channel presents their recipes in a storytelling / interview format where guest home cooks are featured in their videos. The videos are filmed professionally and have a very homely feel to them. The comments section of the videos are also filled with positive remarks and reviews.
Mee Siam Goreng by The Delicious People
Storytelling tips we can gather from The Delicious People:
- Unique aspect of preserving the heritage of home-cooked recipes
- Attracts interested viewers to learn more about the organisation
- Featuring home cooks adds personality to the video
- Integrates an interview with a recipe video
- Attracts positive feedback and remarks
- Presented professionally
Best Celebrity Chef Recipe Video in Singapore
Fish Hor Fun Featuring Chef Eric Teo by FairPrice
Fairprice produced an excellent recipe video as content for their YouTube channels in celebration of Chinese New Year 2020. Featuring celebrity chef Eric Teo in recipe video is a quick way to elevate their brand image.
Tips we can gather from Fairprice:
- A call to action at the end of video encourage viewers to shop at FairPrice
- Chinese New Year Theme which is in-line with the festive season
- Product placement of FairPrice products can help drive sales
- Attract more viewers by featuring Chef Eric Teo
- Professionally filmed
Most Creative Singapore Recipe Video
Ham Yong Tau Fu by Cold Storage
In this recipe video, Cold Storage integrates the East and West by featuring a local fusion recipe. By demonstrating creative fusion recipes, Cold Storage introduces their products to the viewers which helps their marketing.
Recipe video tips we can gather from Cold Storage:
- Product placement of Cold Storage products can help drive sales
- Attract more viewers by featuring Chef Bill Ho
- Suitable festive background music
- Professionally filmed
- Easy to follow recipe
Ngoh Hiang Sushi by BoBoFishBall
In this recipe video, BoBoFishBall infuses Japanese cuisine with a local fusion classic. By creating this fusion recipe, BoBoFishBall is able to promote their products in the video.
Recipe video tips we can gather from BoBoFishBall:
- Product placement of BoBoFishBall products can help drive sales
- Step-by-step analysis of ingredients and cooking methods
- Suitable background music
- Professionally filmed
- Easy to follow recipe
Best Collaboration Recipe Video in Singapore
Poke Bowl by RedMart x MeatMen
Collaborations are also important when it comes to creating a successful video recipe. In this case, RedMart collaborated with theMeatMen to create a poke bowl recipe for their audience on YouTube. Collaborations help to leverage the audience of both brands and bring greater value to the audience.
Recipe video tips we can gather from RedMart:
- Product placement of RedMart products can help drive sales
- Uses the recipe video to promote benefits of their services
- Uses the minimalistic theme from the MeatMen
- Simple and concise recipe video
Best Recipe Videos by Food Bloggers in Singapore
Seafood Tom Yum Pasta by SETHLUI
Seth Lui is a locally renown Singaporean food blogger. His local food blog has now expanded to become an online food publication. Apart from uploading food reviews on, Seth also uploads simple to follow recipes videos occasionally. These recipe videos open up opportunities for sponsorships with F&B brands for food bloggers like Seth.
Recipe video tips we can gather from SETHLUI:
- Square format video means it can be easily re-purposed to fit Instagram post
- Birdseye presentation of recipe video
- Simple and concise (under 1 minute)
- Suitable background music
- Good video quality
Prawn Omelette by ieatishootipost
Dr Leslie Tay is a famous local food blogger who uploads food reviews mostly on Facebook and Instagram. He uses his YouTube channel as a platform to share homemade recipes of his own. Creating recipe videos for his YouTube channel also opens up opportunities for sponsorships by F&B brands for Dr Leslie Tay.
Recipe video tips we can gather from ieatishootipost:
- Clear communication in video
- Attractive thumbnail photo
- Suitable background music
- Easy to follow recipe
Other Best Recipe Videos We Found in Singapore
Chicken Rice by Coconuts TV
Local food recipe video featuring the famous Tiong Bahru Boneless Hainanese Chicken Rice stall in Singapore.
Recipe video tips we can gather from Coconut TV:
- Behind the scenes footage educate viewers about what goes behind the making of seemingly simple cuisines
- Call to action at the end of the video to promote ordering from GrabFood
- Integrates an interview with a recipe video
- Opens up opportunities for collaborations
- Good quality video and audio
- Presented professionally
Char Kway Teow by Luveena Lee
Recipe Video Tips we can gather from Luveena Lee
- Positive reviews and feedback in the comments section
- Highly ranked search result for Char Kway Teow
- Uploads relevant food recipes
- Attractive thumbnail photo
- Quick and concise video
Recipe video tips we can gather from Share Food Singapore:
- Birdseye presentation of recipe video
- Attractive thumbnail photo
- Suitable background music
- Good quality video
Laksa with Fried Wantons by MAGGI
Maggi produced a really cosy homemade series of food recipe videos.
Recipe video tips we can gather from MAGGI:
- Product placement used to promote the use of MAGGI’s products, however could do with more intentional product placement
- Could include more product details and links in the description
- Good presentation of shots and angles
- Quick and concise recipe video
- Suitable background music
Nasi Lemak by Knorr
Recipe video tips we can gather from Knorr:
- Sufficient product placement used to promote the use of Knorr’s products
- Birds eye presentation of shots and angles
- Quick and concise recipe video
- Suitable background music
Basil Chicken by Giant
Recipe video tips we can gather from Giant:
- Birds eye presentation of shots and angles
- Quick and concise recipe video
- Suitable background music
- Call to action at the end
Fried Hokkien Prawn Mee by Prima Taste
Recipe video tips we can gather from Prima Taste:
- Product placement used to promote the use of Prima Taste’s products
- Call to action and link to social media platforms at the end
- Quick and concise recipe video
- Suitable background music
Nachos by Rotimatic
Recipe video tips we can gather from Rotimatic:
- Product placement used to promote the use of Rotimatic’s products
- Tutorial to educate customers on use of products
- Birds eye presentation of shots and angles
- Quick and concise recipe video
- Suitable background music
- Suitable colour scheme
3 Ways Gyoza by CP Singapore X theMEATMEN
Recipe video tips we can gather from CP Singapore:
- Product placement used to promote the use of Prima Taste’s products
- Collaboration with theMEATMEN helps in terms of search results
- 3 way recipe video gives viewers variety
- Quick and concise recipe video
- Suitable background music
Easy Recipes with Old Chang Kee’s Pastes & Sauces by Old Chang Kee
Recipe video tips we can gather from Old Chang Kee:
- Product placement used to promote the use of Old Chang Kee’s products
- Demonstrates the possible uses of Old Chang Kee’s products
- 4 way recipe video gives viewers variety
- Quick and concise recipe video
- Suitable background music
Food Recipe Video Production Essentials
- Add essential information to the description of your food recipe video production (Adding a detailed description is free. Aim to include links to your website, where to buy products or list down the ingredients in words. Viewers who thoroughly enjoyed your video will share your videos with others)
- Create a recipe that is popular so that it is more likely to be found
- Always include a call to action and invite audience to engage with your brand
- Encourage your audience to leave a like and comment on your video
- Create a recipe that is popular so that it is more likely to be found
- Share your relevant social media accounts with your audience
- Local food recipe video production always work great
Our Video Production Team
Need A Food Recipe Video For Your Business?
Our professional video production team can help you with your food recipe video production from conceptualisation to post-production. Get in touch with our project coordinators for a quote.
