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3 Types of Webinars People Love

Are you thinking of hosting a webinar, but are not quite sure if it would be well-received? Fret not, as this article will feature the 3 types of webinars people seem to love!

What is a Webinar, and Why is it Popular?

The term “webinar” is a combination of the two words “web” and “seminar”. Basically, it is an online event which connects people all around the globe. Its main features are high interactivity and swift communication both taking place in real time.

So, why are webinars so popular? Apart from the fact that they transcend physical barriers, they are extremely effective in conveying information!

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1) Educational

This type of webinar seems to be the most shared on social media platforms. After all, people love to learn new things. Especially if it is a topic they are already interested in. For example, financial literacy seems to be an especially popular topic lately.

Because there is something for all viewers to take away from the session, they would be more likely to join your webinar. Instead of trying to sell a concept or brand, it might be more beneficial to focus on the needs of your audience.

2) Interview Webinars

An interview webinar is an excellent way to increase audience engagement. You may choose to invite a public figure, or just select someone within your organisation to be interviewed. In this case, it is likely that the audience might be drawn to the webinar just to hear what the specific speaker has to say.

Unlike a presentation, interview webinars flow more like a natural conversation. That being said, it is still important to prepare back-up questions to prevent any awkward silence.

3) Product Demonstration

What better way is there to demonstrate a complex product than a webinar? This way, you can sell a solution and differentiate yourself from competition at the same time!

Most platforms feature Q&A tools, which will be perfect to gather questions and answer them in real time. You may also choose to record and re-upload your webinar for future use.

What Else Do You Need to Host a Webinar?

Since anyone can host a webinar, how do you make yours special? Whether you realise it or not, viewers are quick to decide if they should stay or leave a session.

Other than a good host, you will require proper planning and quality equipment for a successful webinar. If you need help with this, we would recommend engaging a professional webinar service provider.

Doing so will prevent issues such as bad user experience and poor audio and visual quality. Additionally, you will be able to focus entirely on delivering your content, as everything else will be taken care of.

3 Types of Webinars People Love

Do not worry if the topic you planned to share about did not appear in this list. Every topic has an intended audience. As long as you do your research and play your cards right, your webinar can still be a hit!

For any live stream or webinar related enquiries, feel free to contact our project coordinators, who will be happy to assist you.

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