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Emotional Stories in Insurance Video Production

Emotional stories are often used in insurance video production. They are a powerful way to connect with the viewer and to tell a story that will resonate with them. Many companies have used emotional stories in their videos. These companies use emotional stories to help viewers understand their products better and make them feel more connected. It is particularly important to deliver these emotions in insurance companies as the audiences need to connect with the importance of having insurance for their family and loved ones. 

The Vivid Snaps Team

Company Group Photo of Video Production Team in Singapore
Group photo of the Vivid Snaps video production team

Started in 2011, Vivid Snaps is a media production company based in Singapore and serving clients worldwide. We are focused on delivering high-quality video production services for organisations locally and abroad.

Green Screen Studio for Corporate Filming

Reference Photo of Green Screen Studio in Singapore
Green screen studio setup at Vivid Snaps office

Our office houses a small green screen studio, suitable for filming of up to 2 on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.

For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.

Emotional Stories in Insurance Produced by Vivid Snaps

The company was engaged by multiple clients to create meaningful emotional short films. Stories that share light and awareness to the public of the importance of life. These commercial short films serve as an important reminder of needing Insurance. 

Disability Blindness Story Video Production

This Disability Blindness Story is an emotional commercial video we did in October 2022. The story is told through the daughter’s point of view and flashbacks from the past. Seeing her father deteriorate through his suffering from diabetes and how the family copes with it during those tough times. In this short film the importance of the “product” is also shown. Audiences would understand the need of having insurance to secure one’s life in the case of unforeseen circumstances. The short film is heartfelt and emotional.

Breast Cancer Story Video Production 

Not every emotional story video speaks the same narrative view. In August 2022, we did a film about a Singaporean air stewardess who had caught breast cancer at the age of 31. She shares her difficult journey overcoming the illness with the importance of having the right Insurance to cover her unforeseen circumstance. This short film also depicts the creative style of how these emotional stories are told through visuals. Not all emotional short films have to be stylised in the fictional narrative format to draw audiences. This film brought reality down to earth by interviewing real characters and creating a short life documentary about them. 

Insurance Death Claims Video Production 

This Death Claims story video was a special ingenuous video touching on the topic of death. We interviewed three insurance veterans who had more than 20 years in the industry about their experiences with clients who had passed on and how their contribution helped the mourning families. These stories help to encourage advisers to give their best to the clients. 

Emotional Stories Video References from around Singapore

The insurance industry is one of the most important industries in Singapore. The industry is so important that it contributes to nearly 20% of Singapore’s GDP, bringing media companies to create multiple emotional insurance videos all over the country. In this segment, we will take a look at other local media production houses that have told these emotional heartfelt stories to draw the attention of the need to have these stories told.  

PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.

Retirement Story Video Production

Emotional Story Video Reference. Video Not Produced by Vivid Snaps.

The Promise is an emotional insurance short film by Income. The story is told through the eyes of a young father. Bearing the weight of supporting his parents and his own family, Yong Tian makes a decision that alters the lives of everyone by planning his retirement so that he would not be reliant on his children later on. This film speaks to the importance of having the right insurance and investment for one’s retirement. A film that working adults of the current generation will be able to relate to. 

Cancer Story Video Production

Emotional Story Video Reference. Video Not Produced by Vivid Snaps.

Produced by FWD Singapore, this simple 1 min 20s video is about a lady named Kayla who likes fighting challenges to win till she is diagnosed with breast cancer which was the toughest challenge yet. This short film creatively adds a “selfie” video part in to make audiences feel like they are viewing her social media. This film does not use much visuals to evoke emotions but rather with the clever use of music combined with the message placed at the right time. 

Cancer & Graduation Insurance Story Video Production 

(Emotional Story Video Reference. Video Not Produced by Vivid Snaps.)

A 5 min short film packed with family struggles and emotional scenes, this film depicts a local Chinese family in Singapore. With money always being the topic of issue, the film portrays family members at different ages trying to find a solution in order to pay for their grandmother’s cancer treatment. Creating disputes amongst themselves during hard times. This film uses a narrative standpoint to sell a strong message of planning early for unforeseen circumstances in life. 

References of Emotional Stories in Insurance Videos Around The World

The use of emotion in these insurance videos are growing in popularity across the globe as they have been found to be effective in persuading customers to purchase their products. These films help to also create a sense of trust and bond from the customers to the insurance companies. This segment reveals some of these films from around the world. 

PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.

Father Story in Insurance Video Production

Emotional Story Video Reference. Video Not Produced by Vivid Snaps.

This Indian insurance video has creatively made use of father’s day to tell a compelling story with the use of strong cinematographic techniques such as lighting. The story follows an Indian father who quits his job as a print manager to become a book writer in order to pursue his dream. He is met with many let downs with each publishing company he goes to. Upon reaching home, he is asked by his daughter to read her a book which sparks an idea for him to podcast his writings to the world. 

Emotional Short Film Inspired by True Events

Emotional Story Video Reference. Video Not Produced by Vivid Snaps.

Garbage Man is a heartfelt story about a boy who wants to become a superhero called “Garbage Man” to help his mother who is working as a road sweeper. Suffering from an accident, the boy’s mother is unable to work long hours due to her pain in the knee. After school, the boy would find his mother and help her to do the job. When his classmates revealed the boy’s secret to the teacher, she was touched. This film uses a bunch of camera techniques such as tracking, dolly in/out and zoom to help evoke the emotions at the right moment. 

Unsung Hero Emotional Story Video

Emotional Story Video Reference. Video Not Produced by Vivid Snaps.

Thailand is undoubtedly known for their TVC ads and commercials being emotional. Perhaps one of the best Thai insurance videos is “Unsung Hero”. This film spreads a very strong narrative message of giving more than receiving. Doing good deeds grants happiness at a different level. The film creatively uses less of camera movements but instead sells the story through the individual unique characters. Lighting was used in specific moments to push the emotions of the characters. Location and wardrobe played a huge role in this film that suggests the characters background stories. 

Happiness in Emotional Story Video

Emotional Story Video Reference. Video Not Produced by Vivid Snaps.

Melody of Life is another one of the ads of Thai life Insurance. In this particular video, sadness is not the key emotion but rather happiness. The story depicts three orphans who are taken in by a widow. She looks after them but soon discovers she has cancer. Despite suffering from cancer, she made use of her time to the fullest with her children. The film sends a strong message on the value of life and not to waste every precious moment of it. 


As one of the most important industries in the world, creating such videos would spread the message across the country or around the globe on the importance of having insurance in life. Although such videos are short and mostly used as TVC ads, it is a common misconception that such films are easy to do or take little manpower. In fact in such productions it usually takes 7 crew members to create these wonderful films/videos.

With that said there are many challenges that filmmakers face when on “set”. Some common challenges that they face can be, for example, taking the Thai short film <Unsung Hero>. There are many scenes that were shot along the roadside. The sound of traffic would be a major issue for the sound recordist. To counteract this, the timing of the day and the location of the shoot would play a huge part in reducing the traffic noise.

It is important that we know what outcome we want in the video which we can then work from there to achieve the best results. Making films and videos is an enjoyable experience/process. After all the preparation and production, it is the outcome that makes it all worth it. 

Vivid Snaps Video Production Team

Group Photo of Video Production Crew in Singapore
Group photo of the Vivid Snaps video production team

We hope this article has provided quick insights in media production. Our team is ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:

  • Corporate video production
  • Live streaming for virtual & hybrid events
  • Corporate photography
  • Event photography & videography

For a profile of our team, visit About us to learn more.

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