As a Singapore-based production house, Vivid Snaps specializes in corporate video production for internal & external communications. Recently, we have the opportunity to work on our first Television Commercial (TVC) production for marketing of a product.
In this article, we share some behind-the-scenes photos of our team and during the pre-production of this TVC filming.
The Vivid Snaps Team
Our team consists of media professional with expertise in video production from pre to post. Consisting of videographers, video editors, director, project coordinators and graphic designer. Our portfolio is focused on corporate clients. And our works ranges from internal communication videos, brand story videos, virtual & hybrid events and corporate photography.
Green Screen Studio
Our office houses a small green screen studio, suitable for filming of up to 2 on-screen talents. This is exclusively reserved for our clients, so to provide high availability and convenience when engaging our video production services.
For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.
What are TVCs?
Television Commercials (or TVC for short) are short narrative videos that usually range from about 15-30 seconds. They usually air on television to help promote a product, company, or service.
With the rise of online streaming, TVCs have become even more integral in the marketing of goods and services. Despite what the name might suggest, TVCs are not just limited to television but can also be aired across various social media platforms such as YouTube, Instagram and Twitter, all of which are platforms that your target audience consume daily.
Our TVC Pre-production Process
Our Director, Jackson, and Assistant Director, Ledon, started off by finalising the storyboard and shot list. This gave our producers and our other creatives a clear understanding of our director’s vision, allowing pre-production to continue at a smooth and steady pace, a necessity given the tight timeline of a TVC production.
Finding our Location
Using filmplace.co, we sorted through close to 50 locations, liaising with our client closely to make sure the location that we chose matched their vision closely. Sourcing the location was one of the most crucial parts of our pre-production process, as our location would set the stage for the tone and look of our TVC, and the wrong location could potentially jeopardize our TVC.
Once our location was approved, we went down to our location for a site recce, devise and plan out our execution in accordance with our client and director’s vision for the TVC. We then proceeded to prepare, purchase, and put into place the props needed for our shoot.
Our Production Process
What better way to hear about our production process than from our crew members themselves? Here’s what they had to say.
Jackson, Director of TVC Production
“TVCs are not what we usually do here at Vivid Snaps, and because of that naturally there was a lot more at stake. I had to frequently liaise with the client to make sure that our vision aligned with theirs. It was our first TVC so it was definitely more challenging but I think we managed to adapt to the changes and different needs of the clients.”
Melvin, Videographer for TVC Production
“It was definitely an interesting experience as I got to ‘play’ around with new toys (equipment) while still being able to place my trust in my gaffer and director. Although it wasn’t very easy, as we worked with a tight timeline between pre production and the actual shoot, nonetheless I was able to properly familiarise myself with everything and give my director the shots we wanted.”
Ledon, Producer and Assistant Director for TVC Production
“Working on this TVC was a new experience as this was my first time working alongside a director in TVC. Personally, I enjoyed this experience as Jackson delivered a clear vision that managed to pull everyone together in spite of our tight timeline. Our team did well in that regard.”
Vivid Snaps Video Production Team
We hope this article has provided a quick insight into our workflow for TVC Production in Singapore. Our team is always ready to work with you. Leverage on our combined expertise for your media production. Our core expertise are in the following fields:
- Corporate video production
- Live streaming for virtual & hybrid events
- Event photography & videography
For a profile of our team, visit About us to learn more.
Get a TVC Production Price Quotation
Some projects are straight-forward while others can be complex, so do drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.