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Instructional Video Production Singapore

The growth of Industry 4.0 has seen businesses turning to instructional video production to fuel rapid business growth regionally.

While in every industry, there is a distinct style of presenting instructional videos. We should always keep in mind that these how-to videos aim to turn complex and challenging problems into simple and interesting knowledge for their target audience. In the case of customer-oriented videos, these contents can be a differentiating factor in your business strategy.

In this article, we will discover instructional video production references from around Singapore to see its effectiveness and development in this market and provide a starting point for you to kick-start the planning process.

The Vivid Snaps Team

Company Group Photo of Video Production Team in Singapore
Group photo of the Vivid Snaps video production team

We are a creative and enthusiastic team of directors, producers, project coordinators, graphic designers, video editors and videographers with years of experience. Therefore, you can enjoy full video production service from pre to post. Our main customer target is corporate clients with a diversified work range from internal brand story videos, communication videos, virtual & hybrid events to corporate photography.

Green Screen Studio for Corporate Filming

Reference Photo of Green Screen Studio in Singapore
Green screen studio setup at Vivid Snaps office

Our small green screen studio allows us to film up to 2 on-screen talents. To ensure high availability and convenience when engaging with our video production services, our clients are always the first persons to have the rights to use this studio.

For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.

What Is an Instructional Video?

An instructional video provides the most simple and easy-to-understand steps on how to complete a particular task. Instructional videos are also known as tutorial videos, which objective is to help viewers complete a task themselves.

Whether you are selling a product or service, training employees, or improving customers’ experience, producing instructional videos is one of the most effective methods of connecting your businesses’ stakeholders.

Instructional Video Production by Vivid Snaps

We list some instructional videos produced by our team for corporate clients and brands.

Sports Training Instructional Videos

Instructional Training Video by Under Armour

Instructional videos takes on different formats, but they serve the same purpose of providing clear and concise information for audiences to understand and follow along. We worked with Under Armour on this instructional sportswear video production as part of their video campaign. It features step by step walkthrough of the exercise drills guided along by renown local athletes.

Instructional Training Video by Under Armour

The instructional video also allows the viewer to see the steps in action, so they can follow along and learn at their own pace. The camera angles that are used for instructional videos should be dynamic and show both close-ups and wide shots to make it more interesting for the viewer.

Instructional Video for Appliance Maintenance

Appliance maintenance tutorial video by Rotimatic

Rotimatic is an automated kitchen appliance that uses machine learning to make bread and takes about a 90 seconds to make one roti. This instructional video that we produced for Rotimatic provides a thorough step-by-step video walkthrough of the cleaning process to ensure the machine is well maintained.

Instructional Video Production References from around Singapore

In this section, we share some references and analyses of instructional videos produced by brands, companies, and organizations in Singapore. Based on that, you can see how organizations make uses of how-to videos’ advantages for their own target or strategy.

PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.

Creative Instructional Video by Airline Industry

This video takes viewers to a totally different experience on an in-flight safety instructional video. Instead of conducting the video in an airplane, the airline brand was successful to show off the beauty of Singapore whilst getting across the important safety information.

Especially, the video delivers the safety aspect in a creative and unique way through a journey of Singapore from the past to the present. This is a great mix blend of tourism and flight instruction.

The warm colors, the soothing and comforting voice, and the calming music in the video are all innovative and harmonious enough to make viewers feel like enjoying a lively and relaxing traveling to Singapore. That is why the video lasts almost 6 minutes but viewers can’t miss out on any seconds of each film shot.

Instructional Video for a Fast Payment Method at Petrol Kiosk

Link to Video:

This video demonstrates the instruction for self-service Pay-at-the-Pump. Using an upbeat video with a clear voiceover, the video is easy to walk viewers through four tutorial steps.

The close-up focus on each step with a real user is an effective approach to illustrate the convenience when using this payment method.   The video ends with the talent smiling and feeling satisfied, reemphasizing a pleasant experience. This video is an apt example of how you can let your video serves a double role of promoting your production feature and serving as a tutorial at the same time!

Instructional & Tutorial Video for Hair Colouring

Using upbeat music with a briskly paced tone, this tutorial video for dying hair brings viewers such detailed instructions that beginners can do after watching this video.

Starting by explaining each term accompanying with images so viewers can understand important terms and avoid needless misunderstandings. Besides, each step is clarified by a particular video clip with a guiding text overlay and the highlighted text for the important terms. This not only helps viewers link film sequences but also focuses on each effect used in the video.

The video doesn’t have a voiceover, but with all the engaging features, the viewers are never left feeling lost for instructions.

Promotional & Instructional Video for Installing DTV Equipment

This video shows how to install DTV equipment properly. The host begins her tutorial video with a short introduction that gives the fact and the reason we need to install DTV equipment. The talent chooses to perform each step by herself to demonstrate that installing the DTV equipment is simple and not intimidating at all!

Using on-screen text and dividing it into two parts, this light-hearted and mildly entertaining video feels appropriate for viewers of all age groups.  

Tutorial & Instructional Video by Cosmetics Industry

This video guides the viewer on the make-up process from start to end. Providing informative steps that are easy to follow.

What we like about this video is the constant mention of the products and the emphasis on the brand. By the end of the video, viewers are left with a positive impression of the products.

Since starting the makeup, there is no music or special image effect but a straight-up guide accompanied by English subtitles so that viewers can fully focus on the instruction and stop at any point to take notes or memorize a particular step.

Although the video seems to be a recorded video from an online workshop, it is still effective in offering a detailed how-to-makeup video for beginners and advertising their set of skin care products.

Instructional Video by Telecommunications Industry

This video provides viewers with step-by-step instructions on how to use a SIM card. With illustrated images integrated with actions and detailed instructions in the text following each step, this company manages to simulate the process in the most simple and easy-to-understand way.

Besides that, using different font styles and text colors on a white background directs viewers’ attention to the content the brand wants to emphasize. Moreover, these features accompanied by exciting instrumental background music and smooth effects from one shot film to another present the key message clearly and concisely.

Work With Us for Your Instructional Video Production

Group Photo of Video Production Crew in Singapore
Group photo of the Vivid Snaps video production team

With the amazing benefits of Instructional Videos, this method is a choice option for many organizations and brands to provide helpful information for customers. Work with us to have your own tutorial & instructional videos to elevate your brand, tightening your relationships with existing customers, and turning potential customers into brand advocates:

  • Corporate video production
  • Live streaming for virtual & hybrid events
  • Corporate photography
  • Event photography & videography

For a profile of our team, visit About us to learn more.

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