Since the Covid-19 disruption on physical events, Zoom webinars have emerged as one of the most popular mediums for businesses to reach out to their audiences. Webinars are not new; in fact, the webinar benchmark report by ON24 shows that webinars have been around since 2017 and have been gaining popularity as a business medium in 2019. Webinars are most likely to be a medium that will continue to remain popular even after the pandemic.
Read on to find out how you can host a Zoom webinar with a professional live streaming service provider.
What is a Webinar?
The term is a combination of the two words “web” and “seminar”. Similar to live streaming, it is an online event which connects people all around the world. Webinars are great for hosting meetings with many participants.
Instead of searching for a meeting room with the capacity to hold a large number of people, presenters may simply use webinars. This is also convenient for attendees, as they can join the webinar at any time.
Webinars are also a key part of a business’ thought leadership strategy. A webinar is an easy, cost-effective way for a business to share their key insights on industry trends and happenings, thus providing the timely, insightful information that audiences are looking for in today’s era of information overload.
Instead of just having a one-off webinar, consider also hosting a webinar series to delve deeper into a specific niche in your industry. With a webinar series, your business is more likely to build a larger, more consistent audience base interested to learn about the niche topics that your webinars will cover. Additionally, the multiple interactions with these audiences make it easier to reach out to them post-event to market your services or other events.
This bi-weekly webinar series held by the Centre of Liveable Cities (CLC) brought prominent speakers from the urban planning and sustainability sector to discuss topics regarding the sustainability of urban spaces during these Covid-19 times. The series provided an opportunity for industry professionals and the urban planning community to hear from and network with top government and industry leaders.
Zoom’s Functions and Services
Zoom is a cloud platform for video and audio conferencing, chat, and webinars for multiple devices. Its main functions include:
- HD Audio & Video
- Recordings and Transcripts
- Built-in Collaboration Tools
- Streamlined Calendaring
- Secure
- Team Chat
When hosting a meeting, you may also choose to share your screen, making it easier to display content. Alternatively, you may choose to host audio-only meetings as well.
Zoom Spotlight View
Zoom allows you to control your audience views through a function known as spotlighting. When the webinar host or co-host spotlights a speaker’s video, the audience will only be able to see the person’s view on their screen. This is a commonly used featured during webinars to spotlight speakers who are currently giving a presentation.
Throughout the meeting, the webinar host/co-hosts are able to spotlight different speakers as needed. For instance, if you have a keynote speaker about to make a presentation, the host is able to spotlight the speaker’s view when it is time for him to speak. When the speaker is done, the host is able to cancel the spotlight and return to the regular galley view or spotlight another speaker.
Zoom’s Account Pricing
To use Zoom Webinar add-on, you must have a paid Zoom account. The prices start from US$14.99 per month at the time of writing. And the Webinar features start from US$40 per month for 100 attendees.
For events with a huge crowd size, you may consider other virtual event platforms. They can offer you many additional features which will be cost effective at scale.
Aside from hosting regular webinars, you can also use Zoom webinar as a live streaming platform for your other virtual events. From internal town hall live streams and virtual AGMs to virtual influencer competitions and press conference live streams, this live streaming platform allows for flexibility in pricing and features to meet your virtual event needs.
If you require additional functions and features for your webinar or virtual event, consider browsing through Zoom’s website for more options.
Zoom’s Covid-19 Support
Training Resources
If you would like to learn more about how to use the platform, Zoom allows you to watch tutorial videos and read informative articles on their site. Additionally, you may choose to join their daily live streams and upcoming webinars.
One of the main topics they cover is “Hosting Virtual Events”. This might be useful to those who have had cancelled events due to the Covid-19 outbreak.
Customising Your Zoom Invitation Email
In summary, here is what can be customised in your Zoom Webinar confirmation email:
- Email subject
- Banner graphic
- Addressee name is automated
- Event title
- Admin email
- Footer text
The unique link and log in information are not customisable, they are determined by Zoom’s system.
Engaging a Professional Zoom Webinar Service Provider
As more businesses join the trend of hosting their own webinars, we are seeing webinars become increasingly engaging and professionally produced. Many webinar hosts are constantly seeking new ways to improve their corporate webinar experience to capture their audience’s attention during this time of being physically distant.
If you are looking to have a webinar that will stand out from your competitors, you will need to engage a professional Zoom webinar service provider. A professional Zoom webinar service provider will be able to provide the technical support that you require to ensure that your webinar audiences have the best live video viewing experience possible.
Professional Zoom Webinar Productions in Singapore
Lancôme Singapore
The Lancôme Zoom webinar is a press release conference hosted on Zoom with a professional crew. Combining remote live segments and pre-recorded video virtual tour, using green screen.
Tan Tock Seng Hospital
Another Zoom webinar live streaming we have executed for our client, combining physical presenter and virtual audiences. Our crew setup 2 camera with live streaming equipment, confidence monitors, wireless microphones. Facilitating the panel discussion with virtual audiences. The event also calls for a roving camera angle for the different areas of the event live streaming venue.
United Nations
Our Zoom webinar & live streaming team have also covered high profile events involving ministers and high profile delegates. Programme rundown for the virtual event included virtual signing ceremony, presentation and discussions.
Show Off Show With Jack Neo
Beyond the scope of corporate Zoom webinars, we can leverage multiple online technologies to execute a live entertainment shows across borders.
Professional Zoom Webinar Service Provider Singapore
At Vivid Snaps, Zoom webinars are just one of the many corporate live streaming and virtual event services that we offer to our clients. From small-scaled internal meetings to large-scaled media events, Zoom webinars are our forte. We have worked with numerous clients like Home Team Academy, Singapore Prison Service and Tan Tock Seng Hosptial.
Our experienced and dedicated Zoom webinar technical crew is ready to support your next webinar.
We also offer complimentary usage of our office and studio space for clients who engage our webinar services. Our green screen studio is able to comfortably fit 2 pax should you require one for your webinar production.
If you would like to engage our service, drop us a message via the message box at the side of the page today and we will get back to you.
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