Covid-19 has had catastrophic implications for the charity sector, with most major events cancelled for the year. To tackle this, more organisations are hosting fundraising live streams in Singapore.
Read on to find out more about the types of virtual fundraising events in Singapore and learn how you can apply it to your own virtual fundraiser event.
Hosting a Charity Live Stream
Fundraising live streams don’t have to be limited to the typical playing of games and encouraging viewers to donate. In fact, there are a wide variety of virtual events that can also be doubled as a fundraiser for non-profit organisations.
Even as a small to medium sized establishment, it is possible to host a successful charity live stream. However, there are a few things to note before you get to this.
- Firstly, select or partner with a non-profit organisation with a cause you truly believe in.
- Brainstorm for potential ideas and reach out to third parties who can help to promote/boost your stream. For example: celebrities, influencers, experts in their particular field.
- Work with a professional live stream service provider to ensure your show runs smoothly.
- Promote your live stream effectively.
Examples of Virtual Fundraising Events in Singapore
CPAS Play Your Part
Instead of their usual charity dinner, CPAS is switching things up this year and hosting a virtual fundraiser event. CPAS aims to raise S$80,000 so they can continue to provide essential programmes and services for over 700 clients.
Date/ Time: 5 September 2020, 6 – 7.30pm
A Night With Kumar, NAF
A Night with Kumar and Friends is a Zoom dining event and Facebook livestream with live performances by top artistes and guest starring international celebrities.
Date/Time: 1 August 2020, 6-9pm
*This event has passed
These are just a few examples of the recent online fundraisers in Singapore. We have shown an example of a more traditional yet effective event (CPAS) as well as a more innovative one (NAF x Kumar). There is no set limit to the topic or type of fundraising live streams possible. If you have any idea and are not sure if it will work, feel free to discuss this with us.
Instagram’s New Function for Charity Live Streams
Instagram recently launched a new feature whereby viewers can directly make a donation through the app. This is a game changer for virtual fundraising, as viewers no longer have to exit the app or use a different device to make a contribution.
Although this feature is only available in select countries (not including Singapore), it might expand to more countries as testing continues. Meanwhile, common channels used for donations is through PayLah and PayNow.
How to Promote Your Live Stream Successfully
Vivid Snaps has published a detailed article featuring 6 proven methods you can use to successfully promote your live stream. Here is a snippet:
- Partner with an influencer or brand
- Optimise your registration page
- Make it a series
- Exit-intent pop up
- Teaser video
- Leverage on your employees’ networks
If you would like to read about this in detail, you may read our article on 6 effective ways to promote your webinar/live stream.
Professional Live Stream Service Provider
Live Streams are easily accessible, but they are also just as easy to quit. Your audience will be quick to decide on whether a stream is worth staying in within the first few minutes or even seconds of joining. Viewers are more likely to stay in a well produced live stream than a mediocre one.
Every piece of content you release will reflect on your organisation. When filming a live stream on your own, it can be very difficult to gauge and align all these factors (e.g. balance of sound, background noise etc.).
On the flip side, pristine visuals, good audio quality and a more comfortable viewing experience are just a few of the things that working with a professional will give you. If upholding a positive impression among your viewers is important to you, we suggest you consider engaging a professional live stream service provider.
Fundraising Live Stream in Singapore
If you are in the planning stages or intend to host a charity live stream, get in touch with us. Our live streaming crew will be able to assist you from the beginning to the end, making the whole process a lot more convenient for you.