A pre-recorded live stream may arouse some stigma for the live streaming purist, but it can be really appropriate for many good reasons. We explore some of the best pre-recorded live streams and the pros & cons of doing a pre-recorded live stream.
Table of Contents:
- The Biggest Brands Are Doing It
- Combining Pre-recorded Video With Live Streaming
- You Can Re-do Your Takes
- Most Live Streaming Experts Are in TV Broadcast
- Advantages of A Pre-recorded Live Stream
- Disadvantages of A Pre-recorded Live Stream
- Our Role in Your Live Streaming Production
- Speak With Us If You Need Advice
The Biggest Brands Are Doing It
Some of the most prominent brands in the world are using pre-recorded video for their live streaming. Allowing them to deliver an extremely high quality video production without the complexity and cost of executing the same production in a fully live environment.
Apple WWDC 2020 Special Event Keynote
Earlier in June this year, Apple launched their annual WWDC event online. Every year, this event attracts the best of Apple developers, who pays a high ticket price to attend. This year, the multi-day event has been brought online.
Having the live stream fully pre-recorded means Apple can produce an extremely high quality video, because their media team can perform advanced editing and merging scenes from multiple sources. A production of such scale would have been difficult or impossible if everything was to be produced in a live environment.
Combining Pre-recorded Video With Live Streaming
Combining pre-recorded content with live segments is common for most small to mid-scale live streaming production.
At the most basic level, brands will play their TVC videos on loop during the waiting time leading up to commencement of their live streaming programme. Regardless of the time when an audience joins your live stream, they would likely experience your looped video at least once.
For live streaming events that require interaction such as a panel discussions, live Q&A or press conference. Pre-recorded content can be produced for the more complex segments. Such as a green screen virtual tour, product feature demo or on-location filming. Whereas the event host will be fully live to blend the segments seamlessly.
Lancôme Singapore – Virtual Flagship Livestream
In the above Lancôme live stream produced by our crew, you can see a combination of pre-recorded and remote live segments.
You Can Re-do Your Takes
As we execute pre-recorded live streaming events for our client in the midst of the pandemic situation, we met with many firsts.
One of them is the when we work with a guest-of-honour who requested a repeat of his speech because he stuttered a little on some parts. And the end result is a more polished video. Pre-recorded live stream gives all parties a little more flexibility.
Virtual award ceremonies that are pre-recorded can also be highly rehearsed and perfected. And of course, making it easier to comply with any prevailing safe distancing measures.
If need be, we can provide a teleprompter at an additional cost for your on screen talents to read off their script.
Most Live Streaming Experts Are in TV Broadcast
Prior to the pandemic situation, event live streaming was never quite considered to be a good replacement for face-to-face events. The live streaming talent pool is therefore relative small. With experienced professionals mainly concentrated in the TV & broadcasting sector. Many season professionals are also executing really high-end productions for religious institutions.
Finding an experienced turnkey live streaming crew for executing a complex high-end live streaming production can prove to be challenging. However, the experts in video production are ready for hire. Another reason why it can be more cost-effective to pre-record the complex scenes of your live stream.
Advantages of A Pre-recorded Live Stream
- Reduced risk of equipment & workflow failure in a complex live stream
- Lower cost when producing a high quality complex live stream
- Reduced stress for your programme committee on actual day
Disadvantages of A Pre-recorded Live Stream
- Still have to include live segment if Q&A is required
Our Role in Your Live Streaming Production
When you are considering to engage a live streaming production crew, there may be a few factors to consider. Most live streaming production crew like ourselves are experts in executing your production. Our expertise range from camera, live production switching, lighting, audio, video delivery and network connection.
We may not be the right team to plan your event itinerary from scratch or coordinating with 80 speakers on their individual speaking schedule. That will be a role best left to event management companies and creative agencies with event expertise.
Hiring a live streaming production crew directly will be ideal if you are an agency yourself, or if you have in-house resources to plan your event itinerary.
Speak With Us If You Need Advice
Maybe the whole live streaming production requirements is still baffling to you, consider dropping us an email to schedule a call. Our project coordinator can provide some clarity and point you towards the right direction.
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