Videos associated with community benefits are typically produced by not-for-profit organizations and are typically produced for the benefit of the community. As corporate social responsibility (CSR) becomes increasingly important, companies and brands are using community video production to communicate their CSR commitments.
To help you understand how community videos can be done most effectively, this article explores some of the best community videos from Singapore and around the world.
The Vivid Snaps Team
We are a creative and enthusiastic team of directors, project coordinators, graphic designers, video editors, and videographers with years of experience. Therefore, you can trust our team to deliver your video production from pre- to post-production. Most of our customers are corporate clients with a wide range of work from internal brand story videos, communication videos, virtual & hybrid events to corporate photography.
Green Screen Studio for Corporate Filming
Our small green screen studio allows us to film up to 2 on-screen talents. To ensure high availability and convenience when engaging with our video production services, our clients are always the first persons to have the rights to use this studio.
For more reference photos of our green screen studio, please visit our Green Screen Studio Singapore blog post.
What is a Community Video?
The purpose of a community video is to demonstrate how a business or organization is bringing value to the community. This could benefit people, animals, and the environment in a variety of ways.
There is a common misconception that businesses, especially large corporations, are only concerned with costs and profits. Hence, community videos are a great tool to prove that businesses care for their communities since behind every successful business is a team of people who persevere with their efforts.
Organizations and businesses that do good not only benefit society, but also inspire their employees, build trust with partners and customers, and gain better public perception, resulting in long-term synergies.
Community Videos by Vivid Snaps
Community Video by Social Services Organisation
In this video interview series, 3 outstanding subjects were featured and sharing their thoughts about volunteering. To make the video more interesting, 2 camera angles were used. And photos from an existing library was added to bring context of their interview content. Our video team had also filmed B-rolls of the volunteers in action to complete the story.
Community Video by Nonprofit Organizations
This video we done for Children Cancer Foundation features two childhood cancer survivors, Jeremy and Qin Han, sharing about their first-hand journey with cancer, and what it was like for them. This interview video uses an informal Q&A style, which makes the subject more approachable and comes across as more authentic.
Community Video Production References from around Singapore
This section gives different approaches to community video production from around Singapore and other countries in the world. Based on that, you can see different stories of organizations and companies giving back to the community.
PLEASE NOTE: The videos referenced in this blog article are not produced by Vivid Snaps. The following videos are sourced from publicly available websites, such as YouTube.
Community Video by Nonprofit Organizations
Throughout this video, one of the most remarkable things is the way it emphasizes “showing” rather than “telling”. Using uplifting background music with little voice in particular circumstances, this video gives viewers their own space to feel and memorize the actual journey of a disabled girl to realize her dream.
This video is effective in holding a viewer’s attention and anticipating what is coming next. In the end, the video features the question of a little girl from the story, which touches the viewers’ hearts. The video is effective in communicating the message, inspiring hope, and making a difference in the lives of children with illnesses.
Community Video by Transport Industry
As the video opens with an open statement, viewers are intrigued to find out more about the sharing. Also, with a smart combination of cutaways and interviews from the employees who join the company’s activities for the community. Each interview is a story from different angles to share interesting facts and important messages, which allows viewers to keep paying attention to each second of the video.
More than bringing value to the community, this video shows how employees take pride in the cause and what they have received to be a part of this. Therefore, this community video helps make the company more personable.
Community Video by Housing Industry
This video features the opinions of different people of different ages, genders, and occupations with the answer to only one question about the definition of “home”. Each character is associated with a particular visual reflecting their colorful daily lives, which keeps viewers engaged by preventing their minds from wandering off.
Using fascinating background music with real stories from each character, this community video does very well in delivering and spreading meaningful messages about the home. In the end, it not only gets closer to viewers but also builds a good image for the brand where they do care for humanity, for feeling, and for relationships under a home.
Community Video by Banking Industry
The video takes inspiration from the narratives of a girl to the way her mom deals with difficulties in life. This approach makes the story closer and easier to get sympathy from viewers.
Taking viewers to different emotions from happy to sad, exciting to angry, which represents up and down moments of life, this community video is like a real story to share, to inspire, and to spread the message about smiles.
People tend to remember stories much better than facts, so it is not surprising why this video is so influential. With engaging voiceover and the tight connections between footage throughout the story, the video is successful to keep viewers following and enjoying each circumstance and shot from the beginning to the last moments.
Community Video by Electronic Device Industry
The video follows the memorable moments of the girl from she was little till the present. Everything shown was her dad’s neglect of her efforts but actually, the dad has recognized and saved all.
There are no narratives, just visuals, sound, and music but the video still creates an emotional pull and delivers the message in a heartfelt manner. A clever mix of moments, events, and various expressions of characters make a lively story. However, more than a story, the video makes viewers realize the value of an electronic device in minimizing generation gaps.
Community Video by Consumer Goods Industry
A story inspired by a real case study leaves a lasting impression. In the video, the smiles, actions, and care of the women pique viewers’ interest in what’s inside the story.
Delivering a fact about the death of children under 5 years old and spreading the message for the solution but the video is not rigid at all. On the other hand, the video approaches and communicates with viewers through a lively and touching story. In this way, viewers’ attention is captured and facts are emphasized.
Community Video by Footwear Industry
In 30 seconds, the video delivers stunning visuals, an engaging voiceover, to tastefully placed text overlays. A straightforward and clear message is wrapped up in a short video, which keeps viewers focus on the story and find out the message.
Vivid Snaps Video Production Team
For many organizations and brands, Community Videos are an ideal way to deliver meaningful messages or values to the community. Product your community video with us to boost brand awareness, enhance your position in the current market and contribute to make society better.
Our core services:
- Corporate video production
- Live streaming for virtual & hybrid events
- Corporate photography
- Event photography & videography
Contact us with your ideas or requirements for your ideal video production so that we can advise and propose a suitable quotation. Based on your video’s complexity, we may require pre-production services such as scripting, conceptualization, storyboarding, and location sourcing.
It will take 3 weeks lead time for straight-forward video shoots, and 4-6 weeks lead time for video shoots requiring pre-production services.
For a profile of our team, visit About us to learn more.
Get a Price Quotation
Some projects are straight-forward while others can be complex, drop us a message with your project requirements. Our project coordinator will get in touch with you to provide a price quotation.