Live Streaming is not a new concept, but its demand has increased sharply over the recent Coronavirus outbreak. This can be attributed to the fact that many are staying home in collective effort to curb the spread of the virus.
It would be erroneous to assume that live streams can only be used for video games or events. The platform has so much more potential beyond that. You could use it for things like repurposing your content, sharing insights on new trends or even hosting webinars.
If your event is disrupted due to the Covid-19 situation, you may consider engaging professional live stream/webinar service providers.
Why live stream?
Live streaming can be used to create active viewer engagement. It gives way for a more authentic connection to be made and allows viewers to put a face to your organisation’s name.
Most platforms also favour live content. For example, if you go live on instagram, there is a higher chance of your followers tuning in compared to viewing content you share on your profile. This increased exposure would help your brand gain traction, ultimately reaching a broader audience.
How do live streams work?
Live streams happens in real time, usually without being recorded and stored. Compared to an event, there is no limit to the number of attendees. This also means people from all over the world would be able to view your live stream.
Producing a Live Stream
Producing a live stream can be as simple as speaking into your mobile device, but it can also be more elaborate and professionally conducted. At this point, you might be wondering if there would be a difference whether you engage a professional or not. The short answer to that would be — yes.
Every piece of content you release will reflect on your organisation. When filming a live stream on your own, it can be very difficult to gauge and align all these factors (e.g. balance of sound, background noise etc.).
On the flip side, pristine visuals, good audio quality and a more comfortable viewing experience are just a few of the things that working with a professional will give you. If upholding a positive impression among your viewers is important to you, we suggest you consider engaging a professional to produce your live stream.
Live Streaming amidst COVID-19
Tapping into Live Streaming is an excellent way to grow your brand and engage your audience. If you are experiencing event disruptions amidst Covid-19, fret not; this is another great way you can reach out to a large audience.